Success stories

Success in the classroom
Digital media pro certified professors

Professor Daniela Castillo


Professor Masaki Matsunaga

Nirmal Gupta-1

Dr. Nirmal Gupta


Professor Miguel Angelo Hemzo

Professors testimonials

I very much like the Digital MediaPRO simulation.  It seems to meet all of my learning objectives for that part of the course, and I’m planning to use it again next semester in my Advanced Branding class (a graduate-level Marketing elective in our Master of Arts in Management program).

Roger L. Beahm, Full Professor of Practice in Marketing, Wake Forest University (USA)

Thank you and your team for the invaluable help you have provided me.  Your assistance has allowed me to make Markstrat an even more meaningful part of my classes’ curriculum at UW Milwaukee.  Every class I have had over the last couple of years has thoroughly enjoyed Markstrat (even those teams frustrated by their less than stellar performance).  It is a great learning experience.  I am amazed how things have developed over the years in the simulation space.

Bret Goodman, Professor, University of Milwaukee (USA)

My first experience with Markstrat was very rewarding.

Martha Savastano, Professor, Fundação Getulio Vargas – FGV (Brazil)

The BrandPro Workshop has been really helpful. Learning and playing with the simulation hands-on in the workshop, helped me overcome my hesitations that this simulation would be challenging to use in the classroom. The professional workshop execution and the wonderful support of BrandPro staff has definitely reassured me to use BrandPro in my teaching!

Dr. Barbara Stöttinger, Associate Professor, Academic Director, Professional MBA Mktg & Sales, WU Vienna (Austria)

I finished Markstrat simulation last week among 50 students at TAPMI, Manipal. The feedback from my students has been exhilarating. I was stunned when I got a standing ovation on the last day ! So much overwhelmed were the students by the simulation-experience”

Dr .R.C. Natarajan, Ph.D, Associate Professor of Marketing, T A Pai Management Institute, Manipal (India)

The new coaching sheets are marvelous! What used to take me a couple of hours can now be accomplished very quickly when checking the run and just before consulting with a team.

Nancy Haskell, Professor of Marketing, FSA-ULaval (Quebec, Canada)

A very big THANK YOU for all the tremendous support you gave to my recent MBA course. Everything went really well !

Dr Belina Dewsnap, Lecturer in Marketing, School of Business and Economics, Loughborough University (UK)

Thank you for your excellent explanation. Always very useful!

Dr. Arun Jain, Samuel P. Capen Professor of Marketing Research, Jacobs Management Center, University of Buffalo (USA)

The simulation provided the right platform for the students to apply all of their relevant learning first-hand, and face the consequences almost instantly. Owing to the integrative and competitive nature of the simulation, the course attracted one of the largest student registrations ever.

Dr .R.C. Natarajan, Director, IRMA (Institute of Rural Management Anand) (India)

My students loved the game. Markstrat provides a very stimulating learning environment that helps the students integrating and applying the marketing concepts covered during the course.

Eva Ascarza, London Business School, (UK)

I like the new version.  The logistics of registration have improved tremendously, and backing-up has become easier as well.  Another element which is useful (and long needed) was of course the Instructor Dashboard.

Professor Rudy Moenaert, Professor of Strategic Marketing,  TiasNimbas Business School (Netherlands)

Over several decades, Markstrat has remained one of the finest pedagogical tools in the area of marketing strategy. I have used it extensively around the globe, both for MBA program and for corporate teaching and at various levels in organizations. Markstrat is highly analytical tool and is based on rigorous marketing concepts. It gives enough flexibility to any professor to blend intense theoretical constructs with practical realities. It provides superior learning laboratory to participants to learn sound marketing principles along with superior decision making skills.

Dr. Nirmal Gupta, Marketing Educator, Indian School of Business (India)

I really love Markstrat and have been using it for the past 3 years (6 semesters in total) as I think it provides the students with a highly challenging but rewarding experience to practice their higher level marketing skills. I also have past students who have advised me that they have been given work positions based on their discussion of what they learned in Markstrat – it gives them a competitive edge because they can discuss marketing strategy more insightfully. So thank you for a wonderful program.

Dr Lynda Andrews, Lecturer School of Advertising, Marketing and Public Relations, Queensland University of Technology (Australia)

We use Markstrat in our undergraduate, MBA, and senior MBA programs. Each time we use the simulation, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers. The students have a lot of fun competing among themselves in highly engaging marketplace scenarios.

Lewis Lim, Ph.D., Associate Professor of Marketing Practice, Nanyang Business School (Singapore)

I have no hesitation in concluding that standards in marketing analysis, marketing management and marketing strategy achieved by our MBA students are far higher from using Markstrat than they ever were when our course was purely book-based.

Prof. Guy Knapton, University of Phoenix Europe

I’ve successfully used Markstrat for several years in my Marketing Management and Marketing Strategy courses at the MBA and the EMBA level. It enables students to assimilate several concepts discussed in the courses in a competitive, data-rich environment. They learn about team work, and quickly see the good and bad of their decisions at less cost to their careers. I highly recommend it to marketing instructors.

Prof. Vithala Rao, Cornell University (USA)

I’ve used Markstrat for the last 3 years as part of an MBA level strategic marketing course. I always receive excellent responses from students, and feel it adds an important dimension to the course. 

Carol Bienstock, Ph.D., University of Memphis (USA)

The wholly web-based game is very easy to administer.

Edward C. Strong, Bristol (UK)

I’ve had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company. The simulation is so involving, learning and long-lasting, they’re seeing their own business and marketing world through the Markstrat lens.

Prof. Bill Cron, Texas Christian University (USA)

Markstrat is simply the best simulation I’ve used in taking the analytical and strategic thinking skills, as well as teamwork spirit, of my MBA students and participants of executive education programs a step further. It’s the perfect tool for them to apply business concepts in a highly competitive, but still risk-free, environment.

Prof. Paulo Sergio Quatiermeister, ESPM, Associado Escola Superior de Propaganda e Marketing

I am teaching an Executive MBA Marketing Strategy course, with a key component being Markstrat. The StratX technical support staff has been extremely professional and patient in helping me and my class understand both the fundamental philosophy and relevant strategies of the simulation. Your support and guidance has enabled me to focus on teaching Strategic Marketing using a very sophisticated and practical hands-on approach.

Prof. Sandy Becker, Rutgers University, Graduate School of Management (USA)

Markstrat has been a fundamental tool for my Undergraduate, Master of Science and MBA courses in Brazil. The simulation allows the understanding and exercising the basics of Strategic Marketing up to  the foundations of several Marketing Research reports presented in the game.  I have  received consistently positive and enthusiastic feedbacks from students about their learning experience. Other than that, I should say that the StratX support team for the Instructor makes a difference when planning the course management and running the game.

Professor Luciano e Castro, University of Sao Paulo (Brazil)

Markstrat es quizá el mejor simulador en el área de mercadeo. Desde mi experiencia, es claro que Markstrat es una herramienta muy valiosa para comunicar y afincar conceptos como segmentación, innovación y manejo de productos, todos conceptos claves en la gestión de mercadeo. Desde la perspectiva de mis estudiantes, la retroalimentación que recibo siempre es positiva, especialmente por la clara conexión entre el simulador y las muchas situaciones de la vida cotidiana en el mundo del mercadeo.

Professor Ricardo Vallenilla, Marketing Profesor, IESA (Caracas Venezuela)

Participants videos

This is the third time I do this type of simulation game, but the first one focused on marketing strategy and it has been very interesting. The universe is rich and you can access a lot of different data and type of studies to make your decisions regarding products, research, sales forces, advertising, etc. Furthermore the instructor has been very present to explain results and give strategic advices. This game as been quite challenging and really interesting regarding the management of the scarcity of resources.

A. VAN DE CASTEELE – ESSEC Business School student

If you are a Marketing student and you haven’t/will never use Markstrat Simulation, I feel bad for your future. I am learning so much.

Tweet from Allison

I have spent three incredible days managing Markstrat. It’s been a really great experience.

Marc,  S.M.I.S. ESSEC, Laboratoire Takéda France

It’s been great to play Markstrat!

I was a little bit worried at the start; after the first period I felt like I was going to sink under all the data… but it got better as of the second period, and I really quickly got immersed into the game! Our team was managing a company and we were always very anxious to get results to continue our progression.

The whole team got overexcited, and very quickly got clear goals: get market shares, launch a mnew product while watching competitors moves…. Have the most successful strategy to win!

It’s been a really fun, enriching learning experience !

Marguerite-Marie, S.M.I.S. ESSEC 

I learned more during this simulation than I did during regular class time.

Student at Dartmouth College

I loved the competitive aspect of the simulation…it was wonderful to see strategies succeed, and it was very motivating when competitors’ strategies proved more effective.    I found MarkStrat to be very effective at cementing the intangible marketing concepts we cover in class.

Casey, Georgetown University

The group interaction was intense, as the simulation requires a lot of work, but the intensity made this one of the most rewarding group projects of my MBA.

Jeff, Northwestern University

I loved being able to compete with the peers in the real time.

Vineet, UCLA Anderson School

It’s exciting to control a company, put theory into action and actively compete against classmates.

Thomas, University of Pennsylvania

Markstrat allowed me to better understand course concepts by applying them to my experience!

Vera, McGill University

The realism was incredible

Thomas, Northwestern University

It was fun and educational at the same time.

Student at New York University

The simulation is very close to reality. Very wide set of information to make decisions  Enhance competitiviness!

Hernan at EDDE (Latin America)

Very good concept, I would play outside of school if it was available; Lots of good information available to make decisions; Good application to real world

Maggie, University of Pennsylvania

Great learning tool as it mirrors real world! The complexity of decision making made it more valuable than some simpler simulations I’ve seen.

Lindsay from Macquarie University

Gives a real life experience to the marketing world.  Helped to increase understanding and putting into practice the marketing lessons learnt during lectures and seminars throughout the year.

Ekta, Warwick University

Very realistic, was an excellent learning experience & gave a greater understanding to topics covered in the course

Amisha, Warwick University

Markstrat extensively developed my strategic thinking!

Kevin from Rochester Institute of Technology

I enjoyed working as a team and gaining a more practical understanding of how business works

Kea from RMIT University

I liked the variety of market research available to assist in making decisions

Courtney, Cornell University – Johnson School

The simulation was a good way to learn marketing tools like MDS and brand perception.  It was a great way to practice marketing strategies

Smita, Cornell University – Johnson School

Working in a team environment added to the value of using a simulation.  I learned from class and from others, but Markstrat provided a good tool to apply what we had learned.  I liked having the ability to benchmark.  I also found the ability to compete against other teams in the same class to be a valuable experience because you can learn how teams approached situations which may not have been identical to your own.

Daniel, Dartmouth College

It teaches how to formulate strategies in an environment where it’s uncertain how the competition will react.

Troy, Northwestern University

I could see how the things I have been learning in our course work in a business world

Ricardo, ESPM – Escola Superior de Propaganda e Marketing

Excelent learning tool with a fun and on hands approach. A very complete simulation.

Andres, UFM – Universidad Federico Santa María

The simulation gives you an excellent chance to be in control of several situations at a time.    You have to figure out how to understand people’s choice and create a product more attractive to them.    It is a good way to merge theory and instinct when it comes to marketing.

Gustavo, Universidad Francisco Marroquín

“I just wanted to let you know how much I enjoyed your class. This was the first marketing class that I have taken and although I knew that I would find it interesting, I didn’t realize how much I would love it. My favorite was the Markstrat simulation. When I first looked into it I was overwhelmed and intimidated by all the information. Once I started getting familiar and more comfortable with it, it was so exciting. I looked forward to the morning after the decisions and couldn’t wait to see how the group did. I was just telling Mikal that I was going through Markstrat withdrawal symptoms! We both equally enjoyed it!

Having been in public accounting for years, which doesn’t really lend itself to much flexibility and creativity unless you want to suffer the consequences of possibly ending up in lots of trouble, learning about marketing was so refreshing and very different from my norm. Hum, I wonder if I’m in the wrong profession.”

Student at University of Houston-Victoria

“I have to say that your support is more than the best. You gave me the opportunity to learn more.”

Nikolaos Pavlidis, Student at University of Peloponnese, Greece