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Digital Marketing Strategy with Digital Markstrat



Bridge the digital skills gap

Digital Markstrat is a digital marketing simulation that is built on the renowned model of the number one strategic marketing simulation Markstrat, while combining key learnings from the digital era. The simulation will keep your participants on their toes as they put long-term strategies in place to grow their fictitious company’s Share Price Index in a highly competitive and digital sensitive market.


Key concepts

Digital marketing strategy

Segmentation & positioning in a digital sensitive market

Brand portfolio management

Put into practice

Manage established & emerging markets

Conduct market and competitor analysis

Blend digital and traditional marketing strategy

Research & development projects

Develop acumen to build a long-term strategic marketing plan

Traditional & digital sales and distribution strategies

Digital Markstrat features:

  • A cloud-based learning tool
  • Modern interface and intuitive navigation
  • Will leave your students with a highly  memorable learning experience.
  • Use for remote, blended or face-to-face programs 
  • Available in 3 languages: English, French and Spanish


The industry


B2C- Durable Goods

Your participants will be tasked to manage the marketing department of an electronics division of a large corporation. They will compete with several other firms to market two types of durable goods to consumers and will be responsible for formulating and implementing the long-term marketing strategy of their division with a strong focus on digital marketing strategy such as implementing inbound campaigns and growth hacking opportunities to accelerate the marketing funnel.

Using industry-focused and digital marketing vocabulary and industry settings adapted to B2C situations, Digital Markstrat will give your participants the ultimate immersive experience of working in the B2C industry.

What instructors say about Digital Markstrat:

“Digital Markstrat is an indispensable tool for depicting key digital marketing concepts. Students learn by being immersed in a time-sensitive, competitive digital market.”


-Professor Anita Basalingappa, MICA - The School of Ideas

"Digital Markstrat clarifies the role of digital in marketing strategy, something that is complicated for students and professionals alike to understand. It also brings concepts to life in an engaging and exciting manner."


-Professor RC Natarajan, ITM University

I valued the marketing powerhouse decisions which allow students to add short-term marketing actions like bundles, partnerships or emailing campaigns to impact short-term performance along with long-term impact decisions."


- Sophie Changeur, PhD, Full Professor of Marketing, Amiens Graduate School of Business

"The practical application of digital marketing decisions was beneficial, and my participants were able to apply what they learned in the real world."


-Michael Sampson, Facilitator

Develop the next generation of digital experts