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Sales & negotiation training with the
REVMANEX simulator


Embed Value Creation Sales Skills

In sales, it's not just about convincing a client to pay the highest price, selling the highest volume, generating the highest profit, or obtaining the highest client satisfaction. It is about integrating all of these elements to contribute to the company’s value creation mission in a sustainable way.

Designed by INSEAD Emeritus Professor Jean-Claude Larreche, our sales and negotiation simulator, REVMANEX, allows participants to learn how to put these concepts into practice first-hand through an experiential learning approach to become savvy sales professionals.


How our sales and negotiation simulator works

As a sales rep, negotiate deals for 3 products with 6 professional buyers.

Conduct a series of sales meetings with different buyers’ profiles to reach a deal.

Make smart decisions to achieve the best market share, gross contribution & customer satisfaction.

Stop and restart negotiations at any time, complete in 2-3 hours

Who is it for?

Corporate training

Corporate Training

  • For sales professionals to build sustainable selling skills with corporate value creation as the main goal.
  • Develop a growth mindset & culture within an organization.
  • Fits perfectly in sales training programs, workshops, conferences and team building exercises.


  • Online, blended & face-to-face settings
  • Possibility to customize according to company’s needs.

Benefits for Organizations

  • Transformation throughout an organization.
  • Embed revenue management excellence.
  • Up-skill salesforce with a sustainable selling mindset.
  • Change in on-the-job behavior.
Higher Education

Higher Education

  • For undergraduate, graduate and executive students in marketing and sales.
  • Build key competencies in negotiation sales and value creation
  • Fits perfectly in revenue & sales management, marketing and negotiation courses.


  • Online, blended & face-to-face settings
  • Synchronous or asynchronous implementation.

Benefits for Students

  • Real-world practice
  • Build a relevant skillset for the future workplace
  • Increased retention of concepts
  • Fun, engaging learning experience

Product Features

  • A flexible online-based tool, accessible anywhere, just need an internet connection.
  • Can be used individually or in small teams
  •  2 or 3 hour run time


Get learning insights from one meeting to the next


Learning outcomes

Master revenue management concepts

  • Avoid chasing revenues at any cost
  • Adopt a value creation mindset as the main sales goal
  • Balance value creation with profits, market share and client satisfaction

Acquire the right attitude, behavior & mindset

  • Build mental agility to navigate product strategies & customer profiles
  • Assess the scope for negotiation
  • Manage stress and achieve resilience in negotiations

Build effective negotiation skills

  • Learn how to to establish a successful sales deal
  • Manage what tactics to employ at the right time
  • Understand how to effectively negotiate

Develop self-awareness

  • Resist inner drive at the risk of losing value creation
  • Develop active listening & understand customer cues
  • Manage the fear of failure & master techniques for softening a deal

Discover how preparation is the key to success

  • Understanding of the product
  • Comprehend the commercial context
  • Decipher the purchaser’s personality

The industry


B2B Selling to Distributors

This version features vocabulary and industry settings that are adapted to selling products in a B2B context. It addresses the challenges of negotiating with and selling to distributors.

What users say about REVMANEX:

“This simulation is not just a training. It will leave you with something that will change your way of thinking about negotiation. I’ve done several training groups in the past, but this simulation left me with the spirit that you can always do better (in sales).”

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- Enrico D’Aiuto, Senior VP Global Sales & Marketing - Biotest AG

"Thanks to the simulation, participants are immersed in different worlds where the rules of the game change. Participants learn to identify negotiation situational contexts. They also learn that their counterparts have unique personalities, risk preferences, and missions. In a nutshell, it’s a great tool to develop effective negotiators." 


- Dominique Rouziès, Professor of Marketing - HEC Paris

Test your sales skills