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Blue Ocean Strategy with BOSS business simulation

An innovative, fun, and highly effective business strategy game, the Blue Ocean Strategy Simulation (BOSS) will help your students develop the skills they need to lead a BOSS initiative in their company. In the space of 2-5 days, participants will learn to apply the Blue Ocean Strategy by breaking away from the competition and creating a blue ocean of new market space.

The Blue Ocean Strategy simulation was designed with extensive input from the authors of the bestselling book Blue Ocean Strategy. Your course participants will truly experience the power of Blue Ocean Strategy by applying the theory and using the methodologies and tools described in the book.

Key concepts of the Blue Ocean Strategy

Break away from the competition

Create a new market space

Seize new growth

Put into practice

A new approach to positioning

Growing an industry by growing demand

Reconstructing market boundaries

Desegmenting markets

Pursuing both differentiation & low cost

Strategic pricing plans

Pick the industry

Retail industry

Participants work in teams to manage a fictitious fixed price point variety goods company over a six-year period.

B2C durable goods industry

Participants work in teams to manage a fictitious consumer electronics company over a six-year period.
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BOSS business simulation

BOSS features

Totally web-based, BOSS is very intuitive and straightforward to implement.

Available in English.

What instructors say about BOSS

“The new simulation on Blue Ocean Strategy, BOSS by StratX, is a strong product; one that is effective in teaching concepts practically. The structure of the simulation is such that it gives the participant an opportunity to design and implement a Blue Ocean offering after applying competitive strategies to survive in a Red Ocean.

“At SPJIMR, our experience is that simulations are an engaging pedagogy to internalize frameworks and our use of BOSS led to an enjoyable learning experience for the class and for the instructors.”

Prof. Vasant. Sivaraman, S.P. Jain Institute of Management & Research, India

Students and professor using BOSS business simulation
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