An innovative, fun, and highly effective business strategy game, the Blue Ocean Strategy Simulation (BOSS) will help your students develop the skills they need to lead a BOSS initiative in their company. In the space of 2-5 days, participants will learn to apply the Blue Ocean Strategy by breaking away from the competition and creating a blue ocean of new market space.
The Blue Ocean Strategy simulation was designed with extensive input from the authors of the bestselling book Blue Ocean Strategy. Your course participants will truly experience the power of Blue Ocean Strategy by applying the theory and using the methodologies and tools described in the book.
Key concepts of the Blue Ocean Strategy
Break away from the competition
Create a new market space
Seize new growth
Put into practice
A new approach to positioning
Growing an industry by growing demand
Reconstructing market boundaries
Desegmenting markets
Pursuing both differentiation & low cost
Strategic pricing plans
Pick the industry
Retail industry
Participants work in teams to manage a fictitious fixed price point variety goods company over a six-year period.
B2C durable goods industry
Participants work in teams to manage a fictitious consumer electronics company over a six-year period.
Turn your students into innovators with BOSS simulation today
BOSS features
Totally web-based, BOSS is very intuitive and straightforward to implement.
Available in English.
What instructors say about BOSS
“The new simulation on Blue Ocean Strategy, BOSS by StratX, is a strong product; one that is effective in teaching concepts practically. The structure of the simulation is such that it gives the participant an opportunity to design and implement a Blue Ocean offering after applying competitive strategies to survive in a Red Ocean.
“At SPJIMR, our experience is that simulations are an engaging pedagogy to internalize frameworks and our use of BOSS led to an enjoyable learning experience for the class and for the instructors.”
Prof. Vasant. Sivaraman, S.P. Jain Institute of Management & Research, India
