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Blue Ocean Strategy with BOSS: A Business Strategy Game

Create Business Innovators

The world-renowned Blue Ocean Strategy preps both students and professionals alike to break free of the competition and succeed in their current or future job roles. The Blue Ocean Strategy Simulation (BOSS) is the perfect immersive learning tool to implement Blue Ocean theory and understand how it works in a real business context.

This highly innovative and effective business strategy game will help participants develop the skills they need to lead a BOSS initiative in a company. 


A simulation designed with the Blue Ocean Strategy authors 

The Blue Ocean Strategy simulation was created with extensive input from the authors of the bestselling book Blue Ocean Strategy. Your course participants will truly experience the power of Blue Ocean Strategy by applying the theory and using the methodologies and tools described in the book.

This highly innovative and effective business strategy game will help participants develop the skills they need to lead a BOSS initiative in a company. 

Key Concepts

Break away from the competition

Create a new market space

Seize new growth

Put into practice

A new approach to positioning

Growing an industry by growing demand

Reconstructing market boundaries

Desegmenting markets

Pursuing both differentiation and low cost 

Strategic pricing plans

BOSS Features

  • Modern interface & intuitive navigation
  • 100% web-based
  • Available in English & Spanish
  • 6-12 hours decision-making



Turn your students into savvy innovators with

BOSS simulation today

The industry

B2C durable goods 

Participants work in teams to manage a fictitious consumer electronics company over a six-year period.

Frequently Asked Questions

What is Blue Ocean Strategy?

Blue Ocean Strategy is an award-winning business strategy developed by INSEAD Professors Chan Kim and Renée Mauborgne. 

The main goal of the Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.

It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players.

Why a Blue Ocean Strategy Simulation?

The Blue Ocean Strategy Simulation is intended to develop a solid understanding of Blue Ocean Strategic logic and the use of the key tools and techniques.

There are several advantages offered by simulation games as pedagogical tools over alternative methods.

The following words are often used to describe these advantages: increased motivation and involvement of participants, learning from feedback, a healthy sense of inter team competition and within a team, team building and improved group decision-making. As a simulation, BOSS has the ability to generate all these advantages.

It is recommended that BOSS be used after participants have already read the book Blue Ocean Strategy by Professors Kim and Mauborgne.

In addition, familiarity with strategic decision making is helpful, though not an absolute requirement.

How long will the Blue Ocean Strategy Simulation take to complete?

The Blue Ocean Strategy Simulation takes between 6-12 hours to complete. 

What instructors say about BOSS

"BOSS is a strong product; one that is effective in teaching concepts practically. The structure of the simulation is such that it gives the participant an opportunity to design and implement a Blue Ocean offering after applying competitive strategies to survive in a Red Ocean.

Our experience is that simulations are an engaging pedagogy to internalize frameworks and our use of BOSS led to an enjoyable learning experience for the class and for the instructors.”


- Prof. Vasant. Sivaraman, S.P. Jain Institute of Management & Research, India

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