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Blue Ocean Strategy with BOSS

 

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Create Business Innovators

The world-renowned Blue Ocean Strategy preps both students and professionals alike to break free of the competition and succeed in their current or future job roles. The Blue Ocean Strategy Simulation (BOSS) is the perfect immersive learning tool to implement Blue Ocean theory and understand how it works in a real business context.

This highly innovative and effective business strategy game will help participants develop the skills they need to lead a BOSS initiative in a company. 

AdobeStock_232987300-min-min
AdobeStock_188347254-min

A simulation designed with the Blue Ocean Strategy authors 

The Blue Ocean Strategy simulation was created with extensive input from the authors of the bestselling book Blue Ocean Strategy. Your course participants will truly experience the power of Blue Ocean Strategy by applying the theory and using the methodologies and tools described in the book.

This highly innovative and effective business strategy game will help participants develop the skills they need to lead a BOSS initiative in a company. 

Key Concepts

Break away from the competition

Create a new market space

Seize new growth

Put into practice

A new approach to positioning

Growing an industry by growing demand

Reconstructing market boundaries

Desegmenting markets

Pursuing both differentiation and low cost 

Strategic pricing plans

Turn your students into savvy innovators with

BOSS simulation today

Pick the industry

Retail 

Participants work in teams to manage a fictitious fixed price point variety goods company over a six-year period.

B2C durable goods 

Participants work in teams to manage a fictitious consumer electronics company over a six-year period.

What instructors say about BOSS

"BOSS is a strong product; one that is effective in teaching concepts practically. The structure of the simulation is such that it gives the participant an opportunity to design and implement a Blue Ocean offering after applying competitive strategies to survive in a Red Ocean.

Our experience is that simulations are an engaging pedagogy to internalize frameworks and our use of BOSS led to an enjoyable learning experience for the class and for the instructors.”

vasant

- Prof. Vasant. Sivaraman, S.P. Jain Institute of Management & Research, India

Receive a quote and transform your classroom into an engaging learning environment today!