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Implement the Marketing Mix with MixPRO business simulation

MixPRO provides an impactful way to step into the life of a junior brand manager and take control on Marketing MIX decisions for x2 brands. In 3 hours, participants will have to develop a sound MIX tactics for their brands to get ahead of virtual but fierce competitors over the course of 5 simulated years.

Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.

Key concepts

Product decisions

Pricing decisions

Communication decisions

Salesforce & distribution decisions

Put into practice

Conduct market and competitor analysis

Design a product

Set product prices

Allocate advertising resources

Choose the right communication channels

Set distributor margins

Turn your students into junior brand managers with MixPRO today
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Stratx Business Simulations

MixPRO features

Totally web-based, MIXPRO is very intuitive and straightforward to implement.

Available in 2 languages: English and Spanish.

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