MixPRO provides an impactful way to step into the life of a junior brand manager and take control on Marketing MIX decisions for x2 brands. In 3 hours, participants will have to develop a sound MIX tactics for their brands to get ahead of virtual but fierce competitors over the course of 5 simulated years.
Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.
Totally web-based, MIXPRO is very intuitive and straightforward to implement.
Available in 2 languages: English and Spanish.