Success Stories: Using Business Simulation Games

"I’ve had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company. The simulation is so involving, learning and long-lasting, they’re seeing their own business and marketing world through the Markstrat lens."

Prof. Bill Cron, Texas Christian University (USA)

"My students loved the game. Markstrat provides a very stimulating learning environment that helps the students integrating and applying the marketing concepts covered during the course."

Eva Ascarza, London Business School

“When I speak to students a year or more after the course, guess what’s the one thing they remember? It’s Markstrat. It’s because it’s the most enlightening and insightful piece. I like to call it “infotainment” because it’s information and entertainment combined. And they remember that.”

Professor Sandy Becker, Columbia University

Thank you for living up to the high standard of support we have come to expect from the StratX Support Team. Rapid, comprehensive, positive response. It is always a pleasure doing business with you.

Julian de Meyrick, Lecturer, Macquarie University in Australia

“When I run Markstrat, I reveal the results in class… and there’s such anticipation because they’ve worked really hard on their strategy decisions, so they’re dying to see how it comes out. There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next.”

Alan Malter, University of Illinois

The BrandPro Workshop has been really helpful. Learning and playing with the simulation hands-on in the workshop, helped me overcome my hesitations that this simulation would be challenging to use in the classroom. The professional workshop execution and the wonderful support of BrandPro staff has definitely reassured me to use BrandPro in my teaching!

Dr. Barbara Stöttinger, Associate Professor, Academic Director, Professional MBA Mktg & Sales, WU Vienna (Austria)

"I very much like the Digital MediaPRO simulation. It seems to meet all of my learning objectives for that part of the course, and I’m planning to use it again next semester in my Advanced Branding class (a graduate-level Marketing elective in our Master of Arts in Management program)."

Roger L. Beahm, Full Professor of Practice in Marketing, Wake Forest University

I have no hesitation in concluding that standards in marketing analysis, marketing management and marketing strategy achieved by our MBA students are far higher from using Markstrat than they ever were when our course was purely book-based.

Prof. Guy Knapton, University of Phoenix Europe

"I really love Markstrat and have been using it for the past 3 years (6 semesters in total) as I think it provides the students with a highly challenging but rewarding experience to practice their higher level marketing skills. I also have past students who have advised me that they have been given work positions based on their discussion of what they learned in Markstrat – it gives them a competitive edge because they can discuss marketing strategy more insightfully. So thank you for a wonderful program."

Dr Lynda Andrews, Lecturer School of Advertising, Marketing and Public Relations, Queensland University of Technology (Australia)

“The Markstrat certification is a great way to get introduced to this simulation. What is great about the certification is that it contributes to shorten the learning curve to start right away and also you get interesting ideas about how to apply Markstrat for different audiences and formats.”

Andrés Cuneo, Associate Professor of Marketing, ESADE Business School

Markstrat es quizá el mejor simulador en el área de mercadeo. Desde mi experiencia, es claro que Markstrat es una herramienta muy valiosa para comunicar y afincar conceptos como segmentación, innovación y manejo de productos, todos conceptos claves en la gestión de mercadeo. Desde la perspectiva de mis estudiantes, la retroalimentación que recibo siempre es positiva, especialmente por la clara conexión entre el simulador y las muchas situaciones de la vida cotidiana en el mundo del mercadeo.

Professor Ricardo Vallenilla, Marketing Profesor, IESA (Caracas Venezuela)

"A very big THANK YOU for all the tremendous support you gave to my recent MBA course. Everything went really well!"

“I found Markstrat  to be very good, very easy to use. It’s intuitive, and it does a good job of putting the information you want at hand right there for you at each step.”

"Everything is really great, and my course was awarded in one of the careers as the best of all subjects.  I really love the simulation (Digital Markstrat)!"

"Over the years, I have worked with many organisations, that provide these kinds of marketing software for pedagogical and teaching purposes. Some are better than others, but the key differentiator is service and the human touch. And this leads to the purpose of my message here. 

The StratX team have done a wonderful job, time and time again. They don’t just sell, they service the product to the point where there is little ambiguity and anxiety left and more specifically to the point, where I felt the need and imperative to tell you this. They are truly key differentiators, always there, always attentive, and when that happens, loyalty naturally ensues, and this is what has happened time and time again. I just keep coming back."