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Success Stories: Using Business Simulation Games


For over 35 years, our business simulation games have helped world-renowned institutions and organizations engage, inspire and help students and professionals to become successful in their current or future job roles. But don’t just take our word for it, listen to the professors and students who use and swear by our business simulation games and take some inspiration for your classroom.

Video Stories

A Brand Strategy Simulation Challenge

One of our largest simulation challenges involving 1,400 SKEMA Business School students, 18 professors, 12 hours (per program) & 1 BrandPRO business simulation

Teaching Executive Students with MarkStrat

How do you bring practice into the classroom for your executive students? Professor Vatroslav Skare from the University of Zagreb on using Markstrat business simulation game.

Case Studies

Professor Masaki Matsunaga

Professor Masaki Matsunaga

Teaching with Markstrat


Professor Daniela Castillo

Getting Instructor Certified


Dr Nirmal Gupta

Teaching with Markstrat


Professor Lewis Lim

Teaching with Markstrat


Professor Miguel Angelo Hemzo

Teaching with Markstrat


Professors from across the world

Distance learning success stories

Professors' Testimonials

"I’ve had students, usually Executive MBAs, come back years later and say they find themselves using Markstrat terminology to argue for actions within their own company. The simulation is so involving, learning and long-lasting, they’re seeing their own business and marketing world through the Markstrat lens."


Prof. Bill Cron, Texas Christian University (USA)

"My students loved the game. Markstrat provides a very stimulating learning environment that helps the students integrating and applying the marketing concepts covered during the course."


Eva Ascarza, London Business School

“When I speak to students a year or more after the course, guess what’s the one thing they remember? It’s Markstrat. It’s because it’s the most enlightening and insightful piece. I like to call it “infotainment” because it’s information and entertainment combined. And they remember that.”


Professor Sandy Becker, Columbia University

Thank you for living up to the high standard of support we have come to expect from the StratX Support Team. Rapid, comprehensive, positive response. It is always a pleasure doing business with you.


Julian de Meyrick, Lecturer, Macquarie University in Australia

“When I run Markstrat, I reveal the results in class… and there’s such anticipation because they’ve worked really hard on their strategy decisions, so they’re dying to see how it comes out. There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next.”

alan malter

Alan Malter, University of Illinois

The BrandPro Workshop has been really helpful. Learning and playing with the simulation hands-on in the workshop, helped me overcome my hesitations that this simulation would be challenging to use in the classroom. The professional workshop execution and the wonderful support of BrandPro staff has definitely reassured me to use BrandPro in my teaching!


Dr. Barbara Stöttinger, Associate Professor, Academic Director, Professional MBA Mktg & Sales, WU Vienna (Austria)

"I very much like the Digital MediaPRO simulation. It seems to meet all of my learning objectives for that part of the course, and I’m planning to use it again next semester in my Advanced Branding class (a graduate-level Marketing elective in our Master of Arts in Management program)."


Roger L. Beahm, Full Professor of Practice in Marketing, Wake Forest University

I have no hesitation in concluding that standards in marketing analysis, marketing management and marketing strategy achieved by our MBA students are far higher from using Markstrat than they ever were when our course was purely book-based.

Prof. Guy Knapton, University of Phoenix Europe

"I really love Markstrat and have been using it for the past 3 years (6 semesters in total) as I think it provides the students with a highly challenging but rewarding experience to practice their higher level marketing skills. I also have past students who have advised me that they have been given work positions based on their discussion of what they learned in Markstrat – it gives them a competitive edge because they can discuss marketing strategy more insightfully. So thank you for a wonderful program."


Dr Lynda Andrews, Lecturer School of Advertising, Marketing and Public Relations, Queensland University of Technology (Australia)

“The Markstrat certification is a great way to get introduced to this simulation. What is great about the certification is that it contributes to shorten the learning curve to start right away and also you get interesting ideas about how to apply Markstrat for different audiences and formats.”


Andrés Cuneo, Associate Professor of Marketing, ESADE Business School

Markstrat es quizá el mejor simulador en el área de mercadeo. Desde mi experiencia, es claro que Markstrat es una herramienta muy valiosa para comunicar y afincar conceptos como segmentación, innovación y manejo de productos, todos conceptos claves en la gestión de mercadeo. Desde la perspectiva de mis estudiantes, la retroalimentación que recibo siempre es positiva, especialmente por la clara conexión entre el simulador y las muchas situaciones de la vida cotidiana en el mundo del mercadeo.

Professor Ricardo Vallenilla, Marketing Profesor, IESA (Caracas Venezuela)

"A very big THANK YOU for all the tremendous support you gave to my recent MBA course. Everything went really well!"


Dr Belina Dewsnap, Lecturer in Marketing, School of Business and Economics, Loughborough University (UK)


“I found Markstrat  to be very good, very easy to use. It’s intuitive, and it does a good job of putting the information you want at hand right there for you at each step.”

Professor Lawrence L. Garber, Elon University

Participants' Testimonials

“The group interaction was intense, as the simulation requires a lot of work, but the intensity made this one of the most rewarding group projects of my MBA.”

Jeff, Northwestern University

“If you are a Marketing student and you haven’t/will never use Markstrat Simulation, I feel bad for your future. I am learning so much.”

Marc, S.M.I.S. ESSEC, Laboratoire Takéda France

“Markstrat extensively developed my strategic thinking!”

Kevin from Rochester Institute of Technology

“It’s been great to play Markstrat!

“I was a little bit worried at the start; after the first period I felt like I was going to sink under all the data… but it got better as of the second period, and I really quickly got immersed into the game! Our team was managing a company and we were always very anxious to get results to continue our progression.

“The whole team got overexcited, and very quickly got clear goals: get market shares, launch a new product while watching competitors moves…. Have the most successful strategy to win!

“It’s been a really fun, enriching learning experience!”

Marguerite-Marie, S.M.I.S. ESSEC

“I learned more during this simulation than I did during regular class time.”

Student at Dartmouth College

“I loved the competitive aspect of the simulation…it was wonderful to see strategies succeed, and it was very motivating when competitors’ strategies proved more effective. I found MarkStrat to be very effective at cementing the intangible marketing concepts we cover in class.”

Casey, Georgetown University

“I loved being able to compete with the peers in the real time.”

Vineet, UCLA Anderson School

“It’s exciting to control a company, put theory into action and actively compete against classmates.”

Thomas, University of Pennsylvania

“Markstrat allowed me to better understand course concepts by applying them to my experience!”

Vera, McGill University

“The realism was incredible.”

Thomas, Northwestern University

“Very good concept, I would play outside of school if it was available; Lots of good information available to make decisions; Good application to real world.”

Maggie, University of Pennsylvania

“Great learning tool as it mirrors real world! The complexity of decision making made it more valuable than some simpler simulations I’ve seen.”

Lindsay from Macquarie University

“Gives a real life experience to the marketing world. Helped to increase understanding and putting into practice the marketing lessons learnt during lectures and seminars throughout the year.”

Ekta, Warwick University

“Very realistic, was an excellent learning experience & gave a greater understanding to topics covered in the course.”

Amisha, Warwick University

“I enjoyed working as a team and gaining a more practical understanding of how business works.”

Kea from RMIT University

“I just wanted to let you know how much I enjoyed your class. This was the first marketing class that I have taken and although I knew that I would find it interesting, I didn’t realize how much I would love it. My favorite was the Markstrat simulation. When I first looked into it I was overwhelmed and intimidated by all the information. Once I started getting familiar and more comfortable with it, it was so exciting. I looked forward to the morning after the decisions and couldn’t wait to see how the group did. I was just telling Mikal that I was going through Markstrat withdrawal symptoms! We both equally enjoyed it!”

Student at University of Houston-Victoria

You people are really amazing in your customer response and services. Kudos 😊

Rashmi, student at Brock University, Canada

Turn Your Classroom Into a Success Story!