Engaging students is one of the most common difficulties professors face. Professors must work harder than ever to get their students attention. That’s why, for 30 years we’ve been helping to make the job easier. With professors from the top 500 business schools using our business simulations software, we’re your trusted alley. Turn your classrooms into a fun learning environment and leave your students inspired for years to come.
Our business simulations create a competitive environment and an enjoyable way of learning core marketing concepts
By putting key theoretical concepts into practice, participants are better able to retain the learnings than through traditional learning methods
Students will be required to analyse and debate with their teammates concerning various issues. Together, teams must make decisions to stay ahead of the game
Participants get hands-on experience with concepts based on solid mathematical models that mimic real-world environments
Our unique simulations prepare participants for the business world and help boost their chances of getting employed or improve their effectiveness at their current jobs
As industry pioneers, we have the trust of world-renowned institutions and organizations across the globe who have been using our business simulations software for over 30 years
Brand Strategy
Practice brand strategy with a focus on targeting & positioning with BrandPRO
“Each time we use (StratX Simulations), we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers”.
30 years ago, our founder and INSEAD professor, Jean-Claude Larréché invented a strategic marketing business simulation called Markstrat. His theory was simple: if you give students a way to apply under real market conditions the theory they learned during their lessons, they will not only devote more energy but will also learn from their mistakes and successes alike.
And it’s this motto that’s stayed with us in the 30 years since we were founded.
