Marketing teams today are expected to do more than just execute. They’re asked to think strategically, navigate sustainability, align across departments, and make data-driven decisions that deliver...
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"Each time we use StratX Simulations, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers."
- Professor Lewis Lim, Nanyang Business School
"There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next.”
-Professor Alan Malter, University of Illinois
"Markstrat was a great opportunity to work together, learn concepts & understand the business impact of decisions. I recommend including it in your learning programs."
-Severine Lobeau, Program Sponsor - Head of Marketing Excellence, Roquette
"Past students have been given work positions based on what they learned in Markstrat. IIt gives them a competitive edge because they can discuss marketing strategy more insightfully."
-Lynda Andrews, Former Lecturer - Queensland University of Technology
About The Educational Facility
When Ann Stone, a recently retired marketing instructor at UBC Sauder School of Business, integrated the Digital MediaPRO simulation into her Integrated Marketing Communications (IMC) courses, she...