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A better way to learn

Our business simulations increase retention and improve outcomes
like no other learning method.

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Higher Education

Prepare undergraduate, graduate and MBA students for the real world through immersive experiential learning.

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Corporate Learning

Offer a risk-free environment for professionals to acquire critical on-the-job skills they need to succeed in their careers.

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Distribution Partner

Become an experiental learning advocate in your local market by selling and promoting our business simulations.

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+500 global institutions and companies work with us.

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Flexible learning tools & support to
help you feel empowered

Teaching doesn’t have to be hard. We can help you create remarkable
learning experiences, easily.


Connect from anywhere at anytime.

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In-depth instructor training.


Guidance on how to add to your specific program.


Dedicated assistance at every step.

What our business simulation users have to say

"Each time we use StratX Simulations, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers."

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- Professor Lewis Lim, Nanyang Business School

"There are very few things I’ve had in my teaching career where I’ve literally had students waiting on the edge of their seats to see what comes next.”

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-Professor Alan Malter, University of Illinois

"Markstrat was a great opportunity to work together, learn concepts & understand the business impact of decisions. I recommend including it in your learning programs."


-Severine Lobeau, Program Sponsor - Head of Marketing Excellence, Roquette

"Past students have been given work positions based on what they learned in Markstrat. IIt gives them a competitive edge because they can discuss marketing strategy more insightfully."


-Lynda Andrews, Former Lecturer - Queensland University of Technology

Topic-focused learning simulations both you and your participants will love

Marketing Strategy

Fundamental marketing concepts with Markstrat.
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Digital Marketing

Digital marketing strategy and implementation with Digital Markstrat.
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Circular Economy 

Sustainability & Circular Economy concepts with Circular Markstrat
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Blue Ocean strategy theory and execution with BOS simulation.
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Sales & Negotiation

Develop sustainable selling skills with value creation as the goal with REVMANEX.
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Brand Strategy

Brand targeting and positioning strategy with BrandPRO.
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Digital Transformation

Media management concepts in the digital age with Digital MediaPRO.
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Marketing Mix

Master the 4Ps of the marketing mix with MixPRO
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Not sure which solution is right for you?
Don’t worry, you can download our helpful guide!

Frequently Asked Questions

What are the main benefits of Business Simulations?

  • Risk-free learning: Business simulations provide a safe platform to test decisions without consequences.

  • Application of theory: Business simulations provide an engaging, realistic environment where learners can actively put into practice the concepts they have learned via lectures, textbooks and PowerPoints.

  • Instant feedback: Unlike in real life, business simulations allows learners to see the impact of complex business decisions almost immediately, speeding up the learning process.

  • Boost retention: Business simulations create memorable experiences because learners are engaged through fierce competition & real decision making.

What do you learn from Business Simulations?

Participants acquire both hard and soft skills when playing our simulations. Most notably critical decision-making skills, working under pressure, teamwork skills, and more!

What education level is necessary for participants?

Our simulations can be used for undergraduate students, graduate students (MBA and Executive Education) and working professionals.

Is there a minimum and/or maximum number of participants that can take part in the simulations?

We recommend a minimum of 15 participants to effectively partake in our simulations, with either 2-3 participants per team depending on the simulation.

On the other hand, there is no limit to how many participants can play in a simulation.

How can I purchase a simulation?

Our simulations are licensed-based, with one license per participant. We do not sell individual licenses, only licenses associated with programs.

You first need to be validated as an instructor on our website. Go to Register to start the process.

Once you are a validated instructor, you will get an automated email with your login credentials. Log in and click the "Course/Quotations" link to complete your course information. 

Within 48 hours, your account manager will email you ordering instructions depending on if you or your participants will be purchasing the simulation licenses.

Teaching and Learning Insights

How Simulations Enhance Corporate Training

Simulations are crucial in corporate training as they offer hands-on experience in a safe environment. They help employees practice real-work scenarios and enhance their skills through active...

The Ultimate Guide to Choosing the Right Team Building Simulations for Your Organization

Team building simulations help improve communication, collaboration, and problem-solving skills among team members. These simulations mimic real-life scenarios and challenges, allowing teams to work...

Introduction to Marketing Simulations

A marketing simulation is a tool that simulates real-world marketing scenarios to help students or professionals learn and practice marketing strategies in a risk-free environment. It allows users to...

Start transforming your courses with
StratX Simulations today