Engaging students is one of the most common difficulties professors face. Professors must work harder than ever to get their students attention. That’s why, for 30 years we’ve been helping to make the job easier. With professors from the top 500 business schools using our business simulations software, we’re your trusted ally. Turn your classrooms into a fun learning environment and leave your students inspired for years to come.

Why use our business simulations?
A Fun Learning Environment

Our business simulations create a competitive environment and an enjoyable way of learning core marketing concepts

Increased Retention

By putting key theoretical concepts into practice, participants are better able to retain the learnings than through traditional learning methods

Enhanced Teamwork

Students will be required to analyse and debate with their teammates concerning various issues. Together, teams must make decisions to stay ahead of the game

Real World Practice

Participants get hands-on experience with concepts based on solid mathematical models that mimic real-world environments

Better Employability

Our unique simulations prepare participants for the business world and help boost their chances of getting employed or improve their effectiveness at their current jobs

Trusted Globally

As industry pioneers, we have the trust of world-renowned institutions and organizations across the globe who have been using our business simulations software for over 30 years

Everything you need to know about business simulation-based learning and its impact in the classroom
Which solution fits your needs?
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Strategic Marketing

Fundamental marketing concepts with Markstrat

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Blue Ocean Strategy with BOSS

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Brand Strategy

Practice brand strategy with a focus on targeting & positioning with BrandPRO

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Digital Transformation

Digital media & communications with Digital MediaPRO

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Marketing Mix

Make decisions on the four elements of the marketing mix with MixPRO

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Professor Lewis Lim, Nanyang Business School (Singapore)

“Each time we use (StratX Simulations), we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers”.

We were founded on the simple theory: You learn by doing

30 years ago, our founder and INSEAD professor, Jean-Claude Larréché invented a strategic marketing business simulation called Markstrat. His theory was simple: if you give students a way to apply under real market conditions the theory they learned during their lessons, they will not only devote more energy but will also learn from their mistakes and successes alike.

And it’s this motto that’s stayed with us in the 30 years since we were founded.

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Speak to one of our advisors to turn your classrooms into an engaging learning environment today