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Marketing strategy with the Markstrat Marketing Simulation



Develop Successful Strategic Marketers

Markstrat is a marketing simulation software which offers students and professionals a risk-free platform to test strategic theories and make decisions.

Our number one marketing simulation will turn participants into effective strategic marketers. With 2-5 days of running time, Markstrat provides the complete strategic marketing experience for your educational programs.


Key Concepts



Brand portfolio management




Positioning strategies


Markstrat features

  • Modern interface and intuitive navigation
  • Beneficial and memorable learning experience.
  • Available in 8 languages: Web versions in English, Spanish, Chinese and Portuguese and installable versions in English, French, Spanish, Portuguese, Russian, Chinese, and Japanese.

Put into practice



Manage established and emerging markets


Conduct market and competitor analysis


Essential marketing tools


Research & development


Product portfolio and launches


Sales and distribution strategies

Pick your industry


B2C-Durable Goods

Markstrat’s classic version allows participants to design and implement a marketing strategy in a completely fictitious electronics market. The new web platform features modern vocabulary and industry settings matching today’s durable consumer goods market realities.




This marketing simulation software features vocabulary, market and industry settings that are adapted to B2B situations. It addresses challenges of B2B markets, such as direct VS indirect distribution.

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B2C-Consumer Goods

This version features vocabulary and industry settings that are adapted to fast moving consumer goods markets. It addresses challenges behind consumer goods marketing strategies such as repeat purchases, retention rates, private labels or share of shelf space.


Frequently Asked Questions


What is the objective of Markstrat?

Participants manage the marketing division of a large company and compete against other companies in a highly competitive and complex market.

The goal is to work effectively together as a team to make smart decisions to maximize the Share Price Index (SPI) of their company.

Which aspects of marketing will participants learn with Markstrat?

Participants will learn key strategic marketing concepts such as targeting and positioning, segmentation, conducting & analyzing marketing research, managing a product portfolio, making R&D decisions and advertising/salesforce decisions.

How long will Markstrat take to complete?

The Markstrat simulation requires 12-20 hours of decision-making, and can be administered in a variety of formats:
  • Over the course of a semester (suited for academic programs)
  • Intensive 4.5-day course (suited for both academic and corporate programs)
  • 2-day highly intensive course (suited for both academic and corporate programs)

How do I get started?

The use of Markstrat is strictly reserved to registered instructors. The registration process will allow you to be uniquely identified in the StratX Simulations database and this will give you access to our instructor dedicated homepage.

Go to the Registration page  and select ‘An instructor or Teaching Assistant’. You will be asked to enter your personal details.

Your registration will be validated by StratX, as soon as the information provided has been checked. This should not take more than 48 business hours.

Once validated, you will receive instructions on how to implement the simulation into your specific program.


What instructors say about Markstrat

“Each time we use Markstrat, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers. The students have a lot of fun competing among themselves in highly engaging marketplace scenarios.”

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- Lewis Lim, Ph.D., Associate Professor of Marketing Practice, Nanyang Business School

Turn your students into strategic marketers with Markstrat today