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Strategic marketing simulation with Markstrat

Markstrat is a marketing simulation software which offers MBA students and professionals a risk-free platform in order to test theories and make decisions.

StratX founder, Jean-Claude Larréché, developed MarkStrat on the simple theory: if you give MBA students a way to apply under real market conditions the theory they learned during their lessons, they will not only devote more energy but will also learn from their mistakes and successes alike.

Our number one marketing simulation, Markstrat will help turn your MBA students and professionals into effective strategic marketers. With 2-5 days of running time, Markstrat provides the complete strategic marketing experience for your educational programs.

Key concepts

Brand portfolio management


Positioning strategies

Put into practice

Manage established and emerging markets

Conduct market and competitor analysis

Essential marketing tools

Research and development projects

Product portfolio and launches

Sales and distribution strategies

Pick the industry

B2C-Durable Goods

Markstrat’s classic version allows participants to design and implement a marketing strategy in a completely fictitious electronics market. The new web platform features modern vocabulary and industry settings matching today’s durable consumer goods market realities.


This marketing simulation software features vocabulary, market and industry settings that are adapted to B2B situations. It addresses challenges of B2B markets, such as direct VS indirect distribution.

B2C-Consumer Goods

This version features vocabulary and industry settings that are adapted to fast moving consumer goods markets. It addresses challenges behind consumer goods marketing strategies such as repeat purchases, retention rates, private labels or share of shelf space.

Turn your students into strategic marketers with Markstrat today
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Markstrat features

Markstrat features

A modern sophisticated tool: With a modern interface and intuitive navigation, Markstrat will leave your students with a highly beneficial and memorable learning experience.

This marketing simulation game is available in 8 language: Web versions in English, Spanish and Portuguese and installable versions in English, French, Spanish, Portuguese, Russian, Chinese, and Japanese.

What instructors say about Markstrat

“Each time we use Markstrat, we see an amazing transformation in our students into highly analytical, confident, and finance-savvy marketing decision makers. The students have a lot of fun competing among themselves in highly engaging marketplace scenarios.”

Lewis Lim, Ph.D., Associate Professor of Marketing Practice, Nanyang Business School (Singapore)

Strategic marketing simulations
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