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Digital transformation with Digital MediaPRO business simulation


Illustrate media challenges in the digital age

In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.


Key Learning Concepts

Media strategy

Media planning

Media objectives

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Put it into practice

Consumer targeting & understanding

Digital transformation

Media selection & spend by region & season

The purchase funnel

Competitor analysis

Return on media investment

Product Features

  • A unique and cutting-edge simulation
  • Modern interface and intuitive navigation
  • Available in English & Spanish


What instructors say about Digital MediaPRO:

"It’s a great simulation for experiencing challenges behind digital media transformation in a competitive environment. Run on a half-day session, integrating different areas of the media mix with a specific focus on the Digital/Social area, allowed participants also working as a team to make strategic decisions within a sharp time limit.”


-Marco Francesco Mazzù, Professor of Practice, Marketing & Digital, & Senior Advisor for International Marketing, LUISS University & Business School

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