Illustrate media challenges in the digital age
In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.
Key Learning Concepts
Put it into practice
Consumer targeting & understanding
Media selection & spend by region & season
The purchase funnel
Return on media investment
- A unique and cutting-edge simulation
- Modern interface and intuitive navigation
- Available in English.