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Digital transformation with DIGITAL MediaPRO business simulation

DIGITAL MediaPRO is an immersive simulation that illustrates media challenges in the digital age.

In just a few hours, DIGITAL MediaPRO exposes course participants to the use of digital media, communicating with ‘digital natives’, and transforming media planning and execution. To succeed they will need to focus on understanding consumers and their decision-making process, deal with the complexity of a rapidly growing market, and manage communications effectively in a competitive environment.

Students in academic courses and executives in development programs will love this unique and cutting-edge simulation. DIGITAL MediaPRO offers a great platform to experience key media and digital challenges and learn the specific language.

Key concepts

Media strategy

Media planning

Media objectives

Put into practice

Consumer targeting & understanding

Digital transformation

Media selection & spend by region & season

The purchase funnel

Competitor analysis

Return on media investment

Turn your students into savvy digital transformers with DIGITAL MediaPRO today
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Digital MediaPRO features

DIGITAL MediaPRO features

A unique and cutting-edge simulation: With a modern interface and intuitive navigation, DIGITAL MediaPRO will leave your students with a highly beneficial and highly memorable learning experience.

Available in English.

What instructors say about DIGITAL MediaPRO

“I have used Digital MediaPRO with Executive participants at LUISS Business School. It’s a great simulation for experiencing challenges behind digital media transformation in a competitive environment. Run on a half-day session, integrating different areas of the media mix with a specific focus on the Digital/Social area, allowed participants also working as a team to make strategic decisions within a sharp time limit.”

Marco Francesco Mazzù, Professor of Practice, Marketing & Digital, & Senior Advisor for International Marketing, LUISS University and LUISS Business School

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