Learning how to build better brands starts here
BrandPRO is a brand strategy simulation to introduce brand strategy concepts in core marketing courses or marketing training programs. With a clear focus on targeting and positioning, participants will oversee the marketing strategy of x2 brands over the course of 5 simulated years.
Built on extensive experience with our strategic marketing simulation, Markstrat, BrandPRO will energize your program and generate excitement among your participants. It’s a perfect fit for core marketing and brand strategy training courses and will only take 3 hours to complete.
Put into practice
Market and competitor analysis
Product price decisions
Brand resource allocation
Research and development projects
Sales and distribution strategies
- Totally web-based
- Intuitive and straightforward to implement
- Includes an embedded grading tool and results announcement tool.
- Available in English, French and Spanish