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About Us

Bringing learning concepts to life with simulations

At StratX Simulations, we believe that the best way to learn is by doing. It’s the reason why we are dedicated to developing experiential learning simulations that help educators bring learning concepts to life for their learners.

Our story

Over 35 years ago, our founder and INSEAD professor, Jean-Claude Larréché, invented a strategic marketing business simulation called Markstrat. He believed that if you give students a way to apply what they learned in a realistic environment, they will not only devote more energy, but will also learn from their mistakes and successes alike.

And it’s this motto that’s stayed with us in the 35+ years since we were founded.

Today, over one million participants in more than 500 universities, business schools and corporations are using StratX simulations


Our History

Pale Green and Yellow Minimal Book Review Social Media Post (1)


Jean-Claude Larréché & Hubert Gatignon develop the Markstrat strategy game, one of the first of its kind.

StratX is officially founded


StratX is officially founded by Jean-Claude Larréché.
L'Oreal E-Strat Challenge


The L'OREAL Estrat challenge takes place across 128 countries, with 100k participants in collaboration with StratX Simulations.
Beertual Challenge


StratX Simulations helps develop a business game for the Beertual Challenge: 95,000 undergraduate and MBA students competed in a yearly  competition sponsored by Grupo Modelo.



Creation of the Blue Ocean strategy simulation, in collaboration with Blue Ocean Strategy co-authors.
Pale Green and Yellow Minimal Book Review Social Media Post (9)


The Markstrat heritage grows with the development of BrandPRO, MixPRO & DigitalMediaPRO.
Digital Markstrat


Digital Markstrat is launched, building on the renowned Markstrat model.
Pale Green and Yellow Minimal Book Review Social Media Post (12)


Our latest sales & negotiation simulation is released: REVMANEX.

Partners that trust StratX Simulations

Mask Group (4)

Everything you need to know about business simulations

Meet the StratX Simulations Team


Jean-Claude Larréche

Founder & Chairman

Paul Ritmo

Director - Americas
Region: East Coast & Midwest USA 
Patricia Huber

Patricia Huber

Senior Account Manager
Region: France, Southern Europe & Africa 
Jesica Zelek

Jesica Zelek

Senior Account Manager
Region: Latin America & Southeast USA
Elisa Möller-Pouyadou
Elisa Möller-Pouyadou
Senior Account Manager
Region: Central & Eastern Europe, Middle East, East & SE Asia, Oceania
Morgane Herve
Morgane Hervé
Senior Account Manager
Region: Northern Europe & Central Asia
Ali Oulhaci
Ali Oulhaci
Simulation Designer

Aurélien Dauvergne
Aurélien Dauvergne
April Giarla
Digital Marketing Manager
Hugo Buuhoi-1
Hugo Buu-Hoi
Sales & Support Representative

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