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About Us

Bringing learning concepts to life with simulations

At StratX Simulations, we believe that the best way to learn is by doing. It’s the reason why we are dedicated to developing experiential learning simulations that help educators bring learning concepts to life for their learners.

Our story

Over 35 years ago, our founder and INSEAD professor, Jean-Claude Larréché, invented a strategic marketing business simulation called Markstrat. He believed that if you give students a way to apply what they learned in a realistic environment, they will not only devote more energy, but will also learn from their mistakes and successes alike.

And it’s this motto that’s stayed with us in the 35+ years since we were founded.

Today, over one million participants in more than 500 universities, business schools and corporations are using StratX simulations

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Our History

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1974-1977

Jean-Claude Larréché & Hubert Gatignon develop the Markstrat strategy game, one of the first of its kind.

StratX is officially founded

1984

StratX is officially founded by Jean-Claude Larréché.
L'Oreal E-Strat Challenge

2000-2009

The L'OREAL Estrat challenge takes place across 128 countries, with 100k participants in collaboration with StratX Simulations.
Beertual Challenge

2007-2013

StratX Simulations helps develop a business game for the Beertual Challenge: 95,000 undergraduate and MBA students competed in a yearly  competition sponsored by Grupo Modelo.

BOSS

2008

Creation of the Blue Ocean strategy simulation, in collaboration with Blue Ocean Strategy co-authors.
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2014-2017

The Markstrat heritage grows with the development of BrandPRO, MixPRO & DigitalMediaPRO.
Digital Markstrat

2020

Digital Markstrat is launched, building on the renowned Markstrat model.
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2021

Our latest sales & negotiation simulation is released: REVMANEX.

Partners that trust StratX Simulations

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Mask Group (4)

Everything you need to know about business simulations

Meet the StratX Simulations Team

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Jean-Claude Larréche

Founder & Chairman
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Paul Ritmo

Director - Americas
Region: East Coast & Midwest USA 
Patricia Huber

Patricia Huber

Senior Region Head EMEAA patricia.huber@stratxsim.com

Region: France, Southern Europe & Africa 

Elisa Möller-Pouyadou
Elisa Möller-Pouyadou

Senior Region Head EMEAA elisa.mollerpouyadou@stratxsim.com

Region: Central & Eastern Europe, Middle East, East & SE Asia, Oceania
Thomas Cariou
Thomas Cariou
 Account Manager
Region: Northern Europe & Central Asia
Ali Oulhaci
Ali Oulhaci
Simulation Designer
ali.oulhaci@stratxsim.com
 

Aurélien Dauvergne
Aurélien Dauvergne
STRATX-April
April Giarla
Digital Marketing Manager
april.giarla@stratxsim.com
 
Hugo Buuhoi-1
Hugo Buu-Hoi
Sales & Support Representative
hugo.buuhoi@stratxsim.com
 


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