About Stratx Simulations | Business & Marketing Simulations

Bringing learning concepts to life with simulations

At StratX Simulations, we believe that the best way to learn is by doing. It’s the reason why we are dedicated to developing experiential learning simulations that help educators bring learning concepts to life for their learners.

Our story

Over 35 years ago, our founder and INSEAD professor, Jean-Claude Larréché, invented a strategic marketing business simulation called Markstrat. He believed that if you give students a way to apply what they learned in a realistic environment, they will not only devote more energy, but will also learn from their mistakes and successes alike.

And it’s this motto that’s stayed with us in the 36+ years since we were founded.

Today, over two million participants in more than 500 universities, business schools and corporations are using StratX simulations

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1974-1977

Jean-Claude Larréché & Hubert Gatignon develop the Markstrat strategy game, one of the first of its kind.

1984

StratX is officially founded by Jean-Claude Larréché.

2000-2009

The L'OREAL Estrat challenge takes place across 128 countries, with 100k participants in collaboration with StratX Simulations.

2007-2013

StratX Simulations helps develop a business game for the Beertual Challenge: 95,000 undergraduate and MBA students competed in a yearly competition sponsored by Grupo Modelo.