GoBrandStrat – Quick Marketing & Brand Strategy Simulator
The Fastest Way to Assess Marketing Strategy Skills
GoBrandStrat is a 1-hour marketing and brand strategy simulator designed for both academic classrooms and corporate training programs. Based on the legacy of Markstrat and BrandPRO, it challenges participants to apply core brand strategy concepts in a realistic, competitive market environment.
Unlike team-based simulations, GoBrandStrat is played solo, making it the ideal assessment tool for measuring individual decision-making and strategic thinking.
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Key Features of GoBrandStrat
Fully Online Simulation
Works on all devices and browsers tradeoffs.
Assessment-Ready
Measures mastery of targeting, positioning, pricing, and communication
1-Hour Duration
compact and efficient
Who is it for?
Corporate Training
A Marketing Simulator for Professionals & Executives
GoBrandStrat is an ideal corporate training tool for organizations seeking to strengthen marketing and strategic decision-making skills quickly.
- Short & Impactful – A realistic business challenge completed in about one hour.
- Individual Benchmarking – Great for talent assessments, recruitment centers, and leadership programs.
- Engaging & Realistic – Participants act as brand managers, making strategic trade-offs under pressure.
- Standalone Simulation – Easy to integrate into workshops, L&D sessions, or executive education programs.
✅ L&D managers get fast, measurable insights
✅ Professionals gain hands-on practice in marketing strategy
Format
- Online, blended & face-to-face settings
- Possibility to customize according to company’s needs.
Higher Education
A Marketing Assessment Tool for Professors & Students
GoBrandStrat is the perfect academic simulation to complement courses in marketing, strategy, or business management. Perfect to use as a capstone assessment following team-based simulations like Markstrat or Digital Markstrat. Can also be used as a standalone simulation for quick assessment.
- Measure Individual Learning – Evaluate each student’s grasp of brand strategy concepts, separate from teamwork.
- Time-Efficient – A complete assessment in just 1 hour.
- Versatile Uses – Works as a final exam replacement, post-simulation test, or short classroom exercise.
- Affordable Bundle – Available at a discounted price when bundled with Markstrat Durable Goods.
✅ Professors gain clear learning outcome measurements
✅ Students get a chance to showcase personal mastery
Format
- Online, blended & face-to-face settings
- Synchronous or asynchronous implementation.
Why Choose GoBrandStrat?
- Based on the Markstrat heritage – trusted by 1M+ learners worldwide
- Quick marketing simulator – assess skills in just one hour
- Versatile use cases – equally valuable in academia and corporate training
- Engaging format – realistic decisions with real trade-offs
- Multi-language – available in English, French, Spanish, German, Chinese
Competition
- User vs. AI (indirect)
Markstrat vs. GoBrandStrat
|
Feature |
Markstrat |
GoBrandStrat |
Notes |
|
Format |
Team-based simulation |
Individual, solo play |
GoBrandStrat provides an individual check after teamwork-based Markstrat |
|
Duration |
Multi-week (several decision periods) |
1 hour (5 quick levels) |
Professors can use GoBrandStrat as a capstone assessment at the end of a Markstrat course or standalone for intro, basic courses. |
|
Focus |
Long-term strategic thinking, portfolio management, market dynamics |
Core brand strategy concepts: targeting, positioning, pricing, communication |
Combines deep strategy (Markstrat) with concise assessment (GoBrandStrat) |
|
Learning Style |
Collaboration, team decision-making, iterative learning |
Independent decision-making and benchmarking |
Helps evaluate individual mastery beyond group work |
|
Assessment Value |
Performance reflects team effort and collaboration |
Provides a personal SPI score for each participant |
Together, they give a complete picture of student learning |
|
Classroom Fit |
Full-semester or multi-week program centerpiece |
Flexible 1-hour exercise (classroom, exam, or online) |
GoBrandStrat slots in at the end of a Markstrat course or as a short add-on for intro courses. |
|
Pricing |
Standard Markstrat license |
Lower-cost, available standalone or at a discounted bundle with Markstrat |
Professors save by bundling, while enriching the course design |
BrandPRO vs. GoBrandStrat
|
Feature |
BrandPRO |
GoBrandStrat |
Notes |
|
Format |
Team-based simulation |
Individual, solo play |
Use BrandPRO for collaborative learning; GoBrandStrat for individual assessment |
|
Duration |
~3 hours of decision-making (multi-round) |
1 hour (5 quick levels) |
BrandPRO fits a half-day session; GoBrandStrat works in one hour. |
|
Complexity |
Richer, with more decisions and deeper market dynamics (2 brands to manage, R&D, pricing, targeting, communication) |
Streamlined, focusing on the essentials of brand positioning, pricing, targeting, and communication |
BrandPRO is suited for intermediate/advanced marketing courses; GoBrandStrat is suited for intro or assessment-focused contexts |
|
Learning Style |
Team collaboration, joint decision-making, discussions |
Independent decision-making, benchmarking against peers |
Use BrandPRO to teach strategic teamwork; GoBrandStrat to test personal mastery |
|
Assessment Value |
Performance reflects team outcomes (SPI based on group decisions) |
Produces an individual SPI score for each participant |
BrandPRO can assess collaboration skills, GoBrandStrat on a personal level. |
|
Course Fit |
Works well for workshops, executive programs, or intermediate courses where 3 hours can be dedicated |
Fits into shorter classes, introductory courses (secondary, community college), or as an exam alternative |
GoBrandStrat works well in introductory courses to quickly evaluate learning skills in branding. BrandPRO is for more advanced courses and works well for collaborative courses. |
Frequently Asked Questions
What is GoBrandStrat?
GoBrandStrat is a marketing strategy simulation game where participants manage a brand and make decisions in targeting, pricing, communication, and product design.
How long does the simulation take?
The simulation is designed to be completed in about one hour, making it a fast and efficient learning tool.
Who is GoBrandStrat for?
- Students – As an assessment after simulations like Markstrat
- Corporate professionals – As a short training or benchmarking exercise
Can GoBrandStrat be bundled with Markstrat?
Yes, GoBrandStrat is available as a discounted bundle with Markstrat Durable Goods for professors who want both teamwork-based learning and individual assessment.
Is GoBrandStrat used for training in companies?
Yes, corporate clients use GoBrandStrat in leadership development programs, recruitment assessments, and marketing training workshops.
What is the main difference between GoBrandStrat and Markstrat?
Markstrat is a team-based, multi-week business simulation designed to teach long-term strategy and market dynamics. GoBrandStrat, on the other hand, is a 1-hour, individual simulation focused on quickly assessing participants’ understanding of core brand strategy concepts.
What is the difference between GoBrandStrat and BrandPRO?
BrandPRO is a team-based simulation that runs for about three hours, with participants managing two brands and making a wider range of strategic decisions. It offers a richer, collaborative learning experience suited for workshops and intermediate-level courses.
GoBrandStrat is a short, individual simulation completed in about one hour. It focuses on the essentials of brand strategy and works best as an assessment tool.
Is GoBrandStrat available as a standalone product?
Yes. For corporate clients, it is sold as a standalone exercise. For professors, it can be purchased individually or at a discounted rate when bundled with Markstrat.
What topics does GoBrandStrat cover?
GoBrandStrat focuses on brand strategy essentials, including:
- Market segmentation & targeting
- Positioning & perceptual maps
- Pricing strategy
- Communication decisions
- Product development & budget allocation
How many participants can run GoBrandStrat at once?
GoBrandStrat is scalable — whether you’re running it with a class of 20 students or a corporate workshop of 200 professionals, everyone plays individually and receives their own score.