GoBrandStrat – Quick Marketing & Brand Strategy Simulation
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The Fastest Way to Assess Marketing Strategy Skills
GoBrandStrat is a 1-hour marketing and brand strategy simulation designed for both academic classrooms and corporate training programs. Based on the legacy of Markstrat and BrandPRO, it challenges participants to apply core marketing strategy concepts in a realistic, competitive market environment.
Unlike team-based simulations, GoBrandStrat is played solo, making it the ideal assessment tool for measuring individual decision-making and strategic thinking.
Key Features of GoBrandStrat
Fully Online Simulation
Works on all devices and browsers tradeoffs.
Assessment-Ready
Measures mastery of targeting, positioning, pricing, and communication
1-Hour Duration
compact and efficient
Who is it for?
Corporate Training
A Marketing Simulation for Professionals & Executives
GoBrandStrat is an ideal corporate training tool for organizations seeking to strengthen marketing and strategic decision-making skills quickly.
- Short & Impactful – A realistic business challenge completed in about one hour.
- Individual Benchmarking – Great for talent assessments, recruitment centers, and leadership programs.
- Engaging & Realistic – Participants act as brand managers, making strategic trade-offs under pressure.
- Standalone Simulation – Easy to integrate into workshops, L&D sessions, or executive education programs.
✅ L&D managers get fast, measurable insights
✅ Professionals gain hands-on practice in marketing strategy
Format
- Online, blended & face-to-face settings
- Possibility to customize according to company’s needs.
Higher Education
A Marketing Assessment Tool for Professors & Students
GoBrandStrat is the perfect academic simulation to complement courses in marketing, strategy, or business management. Perfect to use as a capstone assessment following team-based simulations like Markstrat or Digital Markstrat. Can also be used as a standalone simulation for quick assessment.
- Measure Individual Learning – Evaluate each student’s grasp of brand strategy concepts, separate from teamwork.
- Time-Efficient – A complete assessment in just 1 hour.
- Versatile Uses – Works as a final exam replacement, post-simulation test, or short classroom exercise.
- Affordable Bundle – Available at a discounted price when bundled with Markstrat.
✅ Professors gain clear learning outcome measurements
✅ Students get a chance to showcase personal mastery
Format
- Online, blended & face-to-face settings
- Synchronous or asynchronous implementation.
Why Choose GoBrandStrat?
- Based on the Markstrat heritage – trusted by 1M+ learners worldwide
- Quick marketing simulation – assess skills in just one hour
- Versatile use cases – equally valuable in academia and corporate training
- Engaging format – realistic decisions with real trade-offs
- Multi-language – available in English, French, Spanish, German, Chinese
Competition
- User vs. AI (indirect)
Frequently Asked Questions
What is GoBrandStrat?
GoBrandStrat is a marketing strategy simulation game where participants manage a brand and make decisions in targeting, pricing, communication, and product design.
How long does the simulation take?
The simulation is designed to be completed in about one hour, making it a fast and efficient learning tool.
Who is GoBrandStrat for?
- Students – As an assessment after simulations like Markstrat
- Corporate professionals – As a short training or benchmarking exercise
Can GoBrandStrat be bundled with Markstrat?
Yes, GoBrandStrat is available as a discounted bundle with Markstrat for professors who want both teamwork-based learning and individual assessment.
Is GoBrandStrat used for training in companies?
Yes, corporate clients use GoBrandStrat in leadership development programs, recruitment assessments, and marketing training workshops.