Boost Marketing Sustainability Skills with the CircularPRO Sustainability Simulation
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Transform Your Approach to Sustainability Training
Discover the power of sustainable marketing in just 2 to 3 hours with CircularPRO. Designed to impart circular economy principles within a dynamic one-day program, this engaging tool integrates the acclaimed principles of Markstrat with the innovative approach of the Circular Economy. Perfect for academic and corporate training programs, CircularPRO offers an immersive experience into sustainable brand strategy within the durable goods market.
Why Choose CircularPRO for Your Sustainability Training?
Quick & Impactful Learning
This simulation is tailored for practical application of circular economy principles in a condensed, dynamic format.
Real-World Sustainability
Skills
Interactive Experience
Assess performance with a Share Price Index (SPI)
To succeed, teams must make decisions to optimize their Share Price Index, which includes their overall business performance (Financial Price Index). But they also need to pay attention to their Eco-Score, which measures sustainability characteristics of a brand and circular company initiatives.
Key concepts
Sustainable marketing strategy
Segmentation & positioning in a digital & eco-sensitive market
Brand portfolio management
Design eco-friendly products & business processes
Reduce a business's carbon footprint
Comprehend and avoid greenwashing practices
Target eco-conscious consumer segments
Adopt digital transformation for environmental good
Discover how sustainability & profitability can be synergistic
Put into practice
Design eco-friendly products & business processes
Reduce a business's carbon footprint
Comprehend and avoid greenwashing practices
Target eco-conscious consumer segments
Adopt digital transformation for environmental good
Discover how sustainability & profitability can be synergistic
Sustainable marketing strategy
Segmentation & positioning in a digital & eco-sensitive market
Brand portfolio management
CircularPRO features
- A cloud-based learning tool
- Modern interface and intuitive navigation
- Built-in assessment tools
The industry
B2C - Durable Goods
Your participants will manage the marketing department of an electronics division of a large corporation. They will compete with several other firms (AI) to market durable goods to consumers and will be responsible for formulating and implementing the long-term marketing strategy of their division. Participants must focus on sustainability decisions such as developing eco-friendly products and processes and digital marketing strategy tactics.
CircularPRO will give your participants the ultimate immersive experience of working in the B2C industry in the circular economy era.
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