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Boost Marketing Sustainability Skills with the CircularPRO Sustainability Simulation

 

CircularPRO Teaser

Transform Your Approach to Sustainability Training

Discover the power of sustainable marketing in just 2 to 3 hours with CircularPRO. Designed to impart circular economy principles within a dynamic one-day program, this engaging tool integrates the acclaimed principles of Markstrat with the innovative approach of the Circular Economy. Perfect for academic and corporate training programs, CircularPRO offers an immersive experience into sustainable brand strategy within the durable goods market.

Why Choose CircularPRO for Your Sustainability Training?

Quick & Impactful Learning

 

This simulation is tailored for practical application of circular economy principles in a condensed, dynamic format.

Real-World Sustainability

Skills

 

CircularPRO allows participants to develop practical real world skills for the future of sustainability.

Interactive Experience

 

CircularPRO immerses teams in a virtual market, fostering engagement and teamwork.

 

Assess performance with a Share Price Index (SPI) 

To succeed, teams must make decisions to optimize their Share Price Index, which includes their overall business performance (Financial Price Index). But they also need to pay attention to their Eco-Score, which measures sustainability characteristics of a brand and circular company initiatives

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Key concepts

Sustainable marketing strategy

Segmentation & positioning in a digital & eco-sensitive market

Brand portfolio management

Put into practice

Design eco-friendly products & business processes

Reduce a business's carbon footprint

Comprehend and avoid greenwashing practices

Target eco-conscious consumer segments

Adopt digital transformation for environmental good

Discover how sustainability & profitability can be synergistic

Put into practice

Design eco-friendly products & business processes

Reduce a business's carbon footprint

Comprehend and avoid greenwashing practices

Target eco-conscious consumer segments

Adopt digital transformation for environmental good

Discover how sustainability & profitability can be synergistic

Key concepts

Sustainable marketing strategy

Segmentation & positioning in a digital & eco-sensitive market

Brand portfolio management

CircularPRO features

  • A cloud-based learning tool
  • Modern interface and intuitive navigation
  • Built-in assessment tools 

 

The industry

 

 

B2C - Durable Goods

Your participants will manage the marketing department of an electronics division of a large corporation. They will compete with several other firms (AI) to market durable goods to consumers and will be responsible for formulating and implementing the long-term marketing strategy of their division. Participants must focus on sustainability decisions such as developing eco-friendly products and processes and digital marketing strategy tactics.  

CircularPRO will give your participants the ultimate immersive experience of working in the B2C industry in the circular economy era.

 

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Prepare marketers to thrive in the Circular Economy with CircularPRO