EMAC 2018: Professors' classroom stories from across the globe At the end of May, we attended EMAC 2018 at the Strathclyde Business School in Glasgow. EMAC brings... Read More
Teaching Digital Transformation with Digital MediaPRO at The University of Munster Lecturer of Marketing at the University of Münster in Germany, Sonja Gensler has introduced ... Read More
Keys To Teaching Digital Transformation in Media Media strategy and planning has made some significant changes over the past 10 years, and it is... Read More
Markstrat Is The Central Piece Of My Marketing Strategy Class Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in... Read More
Why I use BrandPRO and BOSS in My Marketing Classes Segmentation, targeting, positioning… How do you get beyond theory, and help students really... Read More
Impact at ESCP Europe with Markstrat: A Professor’s Perspective When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor... Read More