Posts about Case Studies
Case Study: Transforming Marketing Education with Digital MediaPRO at UBC Sauder
When Ann Stone, a recently retired marketing instructor at UBC Sauder School of Business,...
Case Study: Simulation Use in Action – Professor Steven Koch’s Two-Decade Journey with Markstrat
For over twenty years, Professor Steven Koch has used the Markstrat simulation to transform how...
Five Companies Embracing The Circular Economy
As sustainability continues to gain traction, companies are exploring ways to reduce waste and...
Distance Learning Success Stories to Inspire You
Since COVID-19 threw the world into a state of dismay and universities and corporate academies had...
Professors share their classroom stories at Summer AMA
Our US team attended the Summer American Marketing Association in Boston. It was a great...
EMAC 2018: Professors' classroom stories from across the globe
At the end of May, we attended EMAC 2018 at the Strathclyde Business School in Glasgow. EMAC brings...