215 Marketers. One Sustainability Simulation. Big Takeaways.

Marketing teams today are expected to do more than just execute. They’re asked to think strategically, navigate sustainability, align across departments, and make data-driven decisions that deliver real business value.

CircularPRO is how they train for that.

CircularPRO is a marketing strategy simulation that places teams in charge of two fictional eco-brands operating in a circular economy. It’s fast-paced, competitive, and grounded in real-world scenarios. Participants make high-stakes decisions in areas like targeting, pricing, innovation, and sustainability—all while responding to shifting market dynamics.

The result? Strategic clarity, better collaboration, and confident decision-making—all developed in a risk-free, high-impact environment.

What Happens When 215 Marketers Take the Challenge

When we partnered with The Marketing Meetup to run the CircularPRO Challenge, our goal was simple: let marketers experience sustainable marketing strategy in motion.

We brought together over 215 participants from 20+ countries, each taking on the role of CMO for two fictional brands in a highly eco-sensitive market. In just a few hours, they navigated real marketing dilemmas—balancing short-term performance with long-term brand equity, all under pressure.

There were no slides. No lectures. Just action, feedback, and learning.

“This was fun and really made me think about marketing strategy and alignment.”
— Sharon Hayward, Marketing Consultant

“Halfway through, I thought I’d messed it all up — but I adjusted my strategy and it worked. A good lesson.”
— Sharon Hayward

“It was a great chance to work on data-driven decision making and learn more about the impact circularity and sustainability can have on a product.”
— Kathryn Borthwick, Marketing Manager

Some participants gained confidence:

“Despite never having held any official marketing role, I came 8th out of 215 teams. I had a lot of fun — and learned a ton along the way.”
— Felicity Sadler, Marketing Translator

Others saw the direct connection to their day jobs:

“It’s been really fun to stretch these marketing muscles as we’ve been learning all about targeting and measurement in the Marketing Academy at Specsavers.”
— Chloe Gallie, Content Marketing Manager

And almost everyone left with a broader view of marketing impact:

“There were so many plates to spin — market shares, R&D, legislation, taxes… Really brought PESTER to life.”
— Laura Wills, Communications & Engagement Officer

🔗 See the full challenge recap on LinkedIn

The Real Power of CircularPRO Happens in Teams

While the solo challenge was a hit, the full value of CircularPRO emerges when teams experience it together:

• They debate strategy and challenge each other’s thinking.
• They align around priorities and trade-offs.
• They build a shared language for tackling complex decisions.

CircularPRO is designed for teams. It can be facilitated live by a StratX expert—virtually, in person, or in a hybrid format. Our facilitators guide the experience, support decision rounds, and run interactive debriefs that link decisions to real outcomes.

It’s ideal for:

• Onboarding new marketers
• Upskilling cross-functional teams
• Marketing leadership development
• Team-building with a learning twist

Why Marketing Directors Choose CircularPRO for Their Teams

Marketing leaders today are looking for more than theory—they want learning that drives action. They want training that reflects the complexity of today’s markets and equips their teams to respond with confidence.

They need:

• Hands-on strategy training that reflects market complexity
• Cross-functional collaboration across marketing, product, and finance
• Fast feedback loops to improve judgment under pressure
• Actionable insights that translate directly into better performance
• Flexible delivery that works with their team’s schedule and format

CircularPRO builds marketing capability that sticks.

Bring It to Your Team

If you're ready to level up your marketing team's capability with a simulation that feels real, fast, and relevant—let's talk. Whether you're building a global academy, onboarding new marketers, or sparking fresh thinking across functions, CircularPRO can be tailored to your goals.

🗓️ Schedule a consultation with our team to explore how CircularPRO can fit into your learning journey.