Markstrat Is The Central Piece Of My Marketing Strategy Class Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in... Read More
Why I use BrandPRO and BOSS in My Marketing Classes Segmentation, targeting, positioning… How do you get beyond theory, and help students really... Read More
Impact at ESCP Europe with Markstrat: A Professor’s Perspective When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor... Read More
