StratX Simulations

Keys To Teaching Digital Transformation in Media

Keys To Teaching Digital Transformation in Media

Media strategy and planning has made some significant changes over the past 10 years, and it is...

Markstrat Is The Central Piece of My Marketing Strategy Class

Markstrat Is The Central Piece Of My Marketing Strategy Class

Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in...

Why I use BrandPRO and BOSS in My Marketing Classes

Why I use BrandPRO and BOSS in My Marketing Classes

Segmentation, targeting, positioning… How do you get beyond theory, and help students really...

What I Learned From Markstrat: A Student Shares His Experience

What I Learned From Markstrat: A Student Shares his Experience

Impact at ESCP Europe with Markstrat: A Professor’s Perspective

Impact at ESCP Europe with Markstrat: A Professor’s Perspective

When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor...

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