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In sales, Revenue Management Excellence is now a highly valuable skill. It is not just about convincing a client to pay the highest price, selling the highest volume, generating the highest profit, or obtaining the highest client satisfaction. It is about integrating all of these elements to contribute to the company’s value creation mission in a sustainable way.
Our revenue management simulation, REVMANEX, allows participants to learn how to put these concepts into practice first-hand through an experiential learning approach.
Avoid chasing revenues at any cost
Adopt a value creation mindset as the main sales goal
Balance short- medium- and long-term value creation with profitability, market share and customer satisfaction.
Build mental agility to navigate product strategies & customer profiles
Assess the scope for negotiation
Manage stress and achieve resilience in negotiations
Resist inner drive at the risk of losing value creation
Develop active listening & understand customer cues
Manage the fear of failure & master techniques for softening a deal
Learn what probes, questions and hints work to establish a successful sales deal
Manage what tactics to employ at the right time
Understand how to effectively negotiate considering all factors & customer needs
Understanding of the product
Comprehend the commercial context
Decipher the purchaser’s personality
This version features vocabulary and industry settings that are adapted to fast moving consumer goods markets. It addresses challenges behind consumer goods sales & revenue management strategies.
A flexible online-based tool, accessible anywhere, just need an internet connection. Can be used individually or in small teams, over a period of 2 or 3 hours.