Business Simulation Insights
Stay up-to-date on the latest news and insights in the business simulation world. Particular focus on strategy, innovation, sales and marketing.
Between Innovation and Integrity: How AI Is Reshaping Higher Education Classrooms
Love it or hate it, AI is now part of how students and professors interact with academic content....
215 Marketers. One Sustainability Simulation. Big Takeaways.
Marketing teams today are expected to do more than just execute. They’re asked to think...
Case Study: Teaching secondary students marketing concepts with MixPRO
About The Educational Facility
Case Study: Transforming Marketing Education with Digital MediaPRO at UBC Sauder
When Ann Stone, a recently retired marketing instructor at UBC Sauder School of Business,...
Case Study: Simulation Use in Action – Professor Steven Koch’s Two-Decade Journey with Markstrat
For over twenty years, Professor Steven Koch has used the Markstrat simulation to transform how...
Role-Play Teaching Method Examples for the Classroom
Role-playing and classroom real-world simulation activities are excellent ways to keep students...
From Classroom to Boardroom: How Simulations Transform Professional Learning
Dr. Ahmed Tolba, Professor of Marketing and Chair of the Department of Management (Heikal...
The 8 Core Leadership Capabilities Your Organization Can't Afford to Overlook
Ask any seasoned executive what separates successful teams from struggling ones, and you’ll likely...