We’re excited to announce that the StratX team is planning to attend the following marketing conferences across the globe this year. Our team already had the opportunity to participate in the 2018 EFMD Conference for Deans & Directors General which was held in Munich, Germany this past January where the focus was on getting […]
Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for 12 years. She recently started implementing the latest version of Markstrat 7 in her classes at EDC, which range from undergraduates to Masters students from across the globe. Specifically, she uses Markstrat in […]
Findings from professors at Penn State University and the University of Massachusetts conclude that business simulations develop complex knowledge structures, known as mental models, in specific domains such as Marketing or Business strategy. SYNERGISTIC KNOWLEDGE DEVELOPMENT FACTORS When a group integrates individual members’ perspectives, they are developing synergistic knowledge. In business simulations, individual members […]
Many of our simulation users take advantage of our onsite and online training sessions to better understand how to implement them in their courses. Even though the simulations are generally easy to use and to integrate into a course, participants find taking part these training courses helps to really get a strong grasp on how […]
Professors often find it a challenge to teach the “The Big Picture” in the classroom. Using a simulation teaches students how the different functional areas of a business interact and impact one another. They offer a risk-free platform that helps students test theories and make decisions. StratX Simulations recently hosted a discussion panel with professors […]
Digital technologies have seeped into our everyday lives and have transformed the way we live. It’s no suprise that the same is happening in the learning sector as well. Certain new techniques are just starting to develop, but they will revolutionize not only the way that educators teach, but they will also transform the student […]
Lecturer of Marketing at the University of Münster in Germany, Sonja Gensler has introduced DIGITAL MediaPRO this year with her MSc marketing students. This business game illustrates media and digital challenges and pushes participants to understand consumers in the age of digital transformation. “[My] students reacted well, they really liked it. They appreciated the gaming character, […]
Professor Robert W. Palmatier from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, professor at Mays Business School at Texas A&M University (USA) have recently released a unique classroom textbook on Marketing Strategy that provides a framework for making marketing decisions based on addressing four key underlying marketing principles: All […]
Join us in Paris for our upcoming onsite certifications. Highly hands-on and practical, our certifications will give you valuable experience that you will put in to practice in your classroom. Why attend? Master the ins and outs of our simulations and instructor manual Learn potential challenges you might run into and how to face them. Collaborate with […]
Media strategy and planning has made some significant changes over the past 10 years, and it is still evolving with the rise of social media, and digital in general as a medium. One of the challenges is teaching digital transformation in media effectively and in a way that creates long-lasting impact. What skills should you be teaching your […]
