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Many of our simulation users take advantage of our onsite and online training sessions to better understand how to implement them in their courses. Even though the simulations are generally easy to use and to integrate into a course, participants find taking part these training courses helps to really get a strong grasp on how […]
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Professors often find it a challenge to teach the “The Big Picture” in the classroom. Using a simulation teaches students how the different functional areas of a business interact and impact one another. They offer a risk-free platform that helps students test theories and make decisions. StratX Simulations recently hosted a discussion panel with professors […]
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Digital technologies have seeped into our everyday lives and have transformed the way we live. It’s no suprise that the same is happening in the learning sector as well. Certain new techniques are just starting to develop, but they will revolutionize not only the way that educators teach, but they will also transform the student […]
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Lecturer of Marketing at the University of Münster in Germany, Sonja Gensler has introduced DIGITAL MediaPRO this year with her MSc marketing students. This business game illustrates media and digital challenges and pushes participants to understand consumers in the age of digital transformation. “[My] students reacted well, they really liked it. They appreciated the gaming character, […]
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Professor Robert W. Palmatier  from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, professor at Mays Business School at Texas A&M University (USA) have recently released a unique classroom textbook on Marketing Strategy that provides a framework for making marketing decisions based on addressing four key underlying marketing principles: All […]
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Join us in Paris for our upcoming onsite certifications. Highly hands-on and practical, our certifications will give you valuable experience that you will put in to practice in your classroom. Why attend?  Master the ins and outs of our simulations and instructor manual Learn potential challenges you might run into and how to face them. Collaborate with […]
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Media strategy and planning has made some significant changes over the past 10 years, and it is still evolving with the rise of social media, and digital in general as a medium. One of the challenges is teaching digital transformation in media effectively and in a way that creates long-lasting impact. What skills should you be teaching your […]
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Nos complace anunciar que nuestras mini simulaciones de 3 horas, MixPRO y BrandPRO están disponibles en español. Estas mini simulaciones de negocios han sido creadas en base a la amplia experiencia de Markstrat; las cuales energizarán sus programas y generarán la acción de aprendizaje y emoción entre sus participantes. ¿Qué es MixPRO? MixPRO otorga a […]
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Throughout the year our team will be present at some of the most renowned business and marketing conferences worldwide. We look forward to this opportunity to meet with business & marketing professors and professionals from across the globe. Feel free to join us at the following conferences:   IAM International Days, Dakar (Senegal), 15-17 February […]
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Business simulations have a primary function: to places learners in various market situations to help them learn essential concepts. Simulations allow participants to study a market and its players, and allow them to take strategic or operational actions, and observe the results. Here are 6 reasons why you should be using business simulations to teach concepts […]