Insights

What’s the future of business education?

How can anyone seeking to teach or gain a business education know what is relevant and what will fastly become redundant?

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Preparing students for the future: The benefits of using bus...

The business world is changing more rapidly than ever. Instructors must adapt their teaching methods to ensure that students acqui...

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The future of the professor

We know higher education is evolving, but how will these changes impact the future of the professor? In your own words, here's wha...

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How I Enrich My Markstrat Programs: Tips from a Long-Term In...

Long-term Markstrat instructor, Robert Duke, shares how he enhances the Markstrat experience by adding a bidding process.

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How can professors prepare marketing students for the digita...

What top skills do your students need for the workplace in the age of artificial intelligence and automation?

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Teach students how to unlock marketing opportunities with di...

We share 5 marketing opportunities that students should learn how to unlock in the age of digital transformation.

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Professors share their classroom stories at Summer AMA 2018

From the panel discussion we hosted with Markstrat users to the video interviews we collected from around the conference, here’s...

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Common mistakes students make in digital media

We’ve identified the common errors students make when making decisions within the digital media purchasing funnel to help profes...

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EMAC 2018: Professors’ classroom stories from across the g...

At EMAC 2018 we took the opportunity to speak to and collect #ClassroomStories from professors to share their success stories with...

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