Insights

Long-term Markstrat instructor, Robert Duke, shares how he enhances the Markstrat experience by adding a bidding process.

What top skills do your students need for the workplace in the age of artificial intelligence and automation?

We share 5 marketing opportunities that students should learn how to unlock in the age of digital transformation.

From the panel discussion we hosted with Markstrat users to the video interviews we collected from around the conference, here’s...

We’ve identified the common errors students make when making decisions within the digital media purchasing funnel to help profes...

At EMAC 2018 we took the opportunity to speak to and collect #ClassroomStories from professors to share their success stories with...

Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for...

Findings from professors at Penn State University and the University of Massachusetts conclude that business simulations develop c...