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MixPRO: Step into the life of a junior brand manager!

The StratX Simulations team is delighted to unveil its new simulation, MixPRO, designed to turn course participants into Marketing MIX experts!

In just 3 hours, participants are in charge of marketing two brands, and follow specific directives given by their Marketing Director on segments to target and competitors to watch out.

Their performance, represented by their Overall Performance Index, will be influenced by

Their marketing director will also evaluate how well they have managed their MIX of decisions based on the directives they had, through a Coherence Index.

This simulation will create a great impact in academic and executive programs!

Contact us to receive a free trial