The StratX Simulations team is delighted to unveil its new simulation, MixPRO, designed to turn course participants into Marketing MIX experts!
In just 3 hours, participants are in charge of marketing two brands, and follow specific directives given by their Marketing Director on segments to target and competitors to watch out.
Their performance, represented by their Overall Performance Index, will be influenced by
- Their ability to upgrade their products to respond to the market demand
- The relevance of the price they will set, based on their understanding of the market (price elasticity) and their profitability objectives
- The success of their communication decisions
- The calibration of their salesforce resources
Their marketing director will also evaluate how well they have managed their MIX of decisions based on the directives they had, through a Coherence Index.
This simulation will create a great impact in academic and executive programs!
Contact us to receive a free trial