At StratX Simulations, we’re passionate about helping marketers grow through hands-on learning experiences. That’s why we’re excited to team up with The Marketing Meetup community to offer you a unique opportunity: the CircularPRO Challenge.
In this challenge, you’ll step into the shoes of a marketing leader at a company embracing the circular economy, all within a dynamic, hands-on simulation. Your mission? Make smart, creative, and sustainable marketing decisions and see how your strategies perform against other members of The Marketing Meetup!
No lectures. No theory. Just practical experience, a bit of competition, and the chance to sharpen your skills (and maybe win a cash prize, too).
How does it work?
In the CircularPRO simulation, you'll be the Marketing Manager for an electronics company, competing to lead your two brands, MOJO & MOON for market leadership, in a highly eco-sensitive market.
Design eco-friendly products, reduce carbon footprints, and develop sustainable marketing strategies. Your success will be measured by the Share Price Index (SPI), balancing Financial Performance and Eco-Score. Smart, sustainable decisions will maximize your SPI and lead your brands to victory!
Why Participate?
The world is changing — and marketing needs to change with it. According to the WFA Sustainable marketing 2030 report:
- 93% of marketers believe they have the right skills to lead on sustainability — but the marketing function is still lagging behind in turning good intentions into real action.
- 68% of employees and 49% of investors expect businesses to step up on sustainability .
- 55% of consumers are already choosing brands that support a more sustainable lifestyle — and they expect marketing to lead the way.
In short: sustainable marketing is no longer optional. It’s the future.
The CircularPRO Challenge gives you the chance to:
- Build real-world sustainable marketing skills
- Gain experience making smart, impactful decisions
- Add a valuable Certificate of Completion to your CV or LinkedIn
- Compete for cash prizes
- Be part of a movement shaping the future of our industry
It’s a fun, practical way to put your skills into action — and get ready for where marketing is heading.
Challenge Details
- Registration Deadline: June 10th, 2025 at 11am CET
- Competition Start: June 16th, 2025, at 11am CET
- Competition End: June 27th, 2025, at 6pm CET
Entry Details
- Open to members of the Marketing Meetup Community
- It's FREE to participate
Ready to Take on the Challenge?
Register now to secure your spot in the CircularPRO Challenge. Don’t miss out on this opportunity to enhance your sustainability skills, compete for fantastic prizes, and make a positive impact!
Challenge FAQs
What is CircularPRO?
CircularPRO is a sustainability simulation tool designed to teach circular economy principles through an interactive and engaging virtual market experience. Participants develop and implement sustainable marketing strategies to optimize their business performance.
Who can participate in the CircularPRO Challenge?
Members of the Marketing Meetup community can participate in this exclusive challenge.
How will the competition work?
Participants will receive access to the CircularPRO simulation, and will complete each of the 5 rounds of the simulation asynchonously at their own pace. Time to complete all of the rounds should take 2-3 hours. Participants will have from June 16th to June 27th complete all 5 rounds. The top three winning teams will be announced after the challenge is complete.
Is there a fee to enter the competition?
No, it's free to enter the CircularPRO Challenge. All you need is access to a computer and an internet connection.
How do I register for the CircularPRO Challenge?
You can register by clicking the "Register Now" button above and filling out the registration form. Be sure to register before the deadline on June 10th, 2025.
What is the duration of the game play?
The game play lasts for 2-3 hours, during which you will immerse yourself in the CircularPRO simulation and compete to optimize your business strategies. You will have from June 16th at 11am CET until June 27th at 6pm CET to complete the simulation.
Can I participate individually or do I need a team?
How will my performance be evaluated?
Your performance will be evaluated based on your Share Price Index (SPI), which includes your overall business performance and Eco-Score, measuring the sustainability characteristics of your brand and circular company initiatives.
What are the prizes for the winners?
The top three teams will receive cash prizes as follows:
- 1st Place: $300 USD
- 2nd Place: $200 USD
- 3rd Place: $100 USD