Implement the Marketing Mix with MixPRO business simulation
MixPRO provides an impactful way to step into the life of a junior brand manager and take control on Marketing MIX decisions for x2 brands. In 3 hours, participants will have to develop a sound MIX tactics for their brands to get ahead of virtual but fierce competitors over the course of 5 simulated years.
Built on extensive experience from our marketing simulations Markstrat and BrandPRO, MixPRO will energize your introductory marketing programs and generate action-learning and excitement among participants.
Key concepts
Product decisions
Pricing decisions
Communication decisions
Salesforce & distribution decisions
Put into practice
Conduct market and competitor analysis
Design a product
Set product prices
Allocate advertising resources
Choose the right communication channels
Set distributor margins
Turn your students into junior brand managers with MixPRO today
MixPRO features
Totally web-based, MIXPRO is very intuitive and straightforward to implement.
Available in 2 languages: English and Spanish.
Receive a quote and turn your classroom into an engaging learning environment today