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Markstrat Advisory Board

The Markstrat Advisory Board is composed of 6 members, all of whom are leading Markstrat users, representing a variety of regions from both Western and emerging markets.

The Board was established in order to create a fruitful collaboration between expert Markstrat users and the StratX Simulations team to ensure that the ever-changing needs in education are met, by providing continuous updates and improvements in our simulations. The MAB also helps StratX oversee that its solutions remain relevant and up-to-date in today’s academic world.

The Board has been meeting twice a year since January 2014 and is hosted by StratX Founder Jean-Claude Larréché.


David Soberman
David Soberman

Canadian National Chair in Strategic Marketing, Professor of Marketing
Rotman School of Management, University of Toronto
Toronto, Canada

Norm Borin
Norm Borin

Marketing Area Chair
Orfalea College of Business, Cal Poly
San Luis, California, USA

Javier Silva
Javier Silva

Lecturer in Business Management
IAE Business School
Buenos Aires, Argentina

R.C. Natarajan
R.C. Natarajan

TAPMI School of Business
Manipal University Jaipur

Laura Cousins
Laura Cousins

Adjunct Senior Teaching Fellow (currently on sabbatical)
London, England

Sandrine Macé
Sandrine Macé

Professor, Scientific Director of Executive Specialized Master Marketing & Communication Campus
ESCP Europe
Paris, France

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