Canadian National Chair in Strategic Marketing, Professor of Marketing
Rotman School of Management, University of Toronto
The Markstrat Advisory Board is composed of 6 members, all of whom are leading Markstrat users, representing a variety of regions from both Western and emerging markets.
The Board was established in order to create a fruitful collaboration between expert Markstrat users and the StratX Simulations team to ensure that the ever-changing needs in education are met, by providing continuous updates and improvements in our simulations. The MAB also helps StratX oversee that its solutions remain relevant and up-to-date in today’s academic world.
The Board has been meeting twice a year since January 2014 and is hosted by StratX Founder Jean-Claude Larréché and Director Stephanie Zanon.