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Simulations that fit
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From introductory to high level marketing, strategy, sales, sustainability and innovation, we have a simulation that's perfect for your learning goals. Explore our range of simulations trusted by world-renowned academic institutions & corporations across the globe to help your participants excel in the classroom and the real-life business world.

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Strategic digital marketing concepts that transform your participants into digital experts.

 
  • Experienced marketers, MBA and Master students
  • 12 to 20 hours
  •  B2C durable goods (electronics)
Learning outcomes
  • Know-how to blend digital and traditional media in developing a marketing plan.
  • Segment, target and position a portfolio of brands on a digital-sensitive market.
  • Manage digital marketing as a profit-center.
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5

Fundamental strategic marketing concepts to turn your participants into effective marketers.

 
  • Experienced marketers, MBA and Master students
  • 12 to 20 hours
  • B2C durable goods (electronics), B2C consumer goods (cosmetics), B2B (mechatronics)
Learning outcomes
  • Learn the fundamental strategic marketing concepts: segmentation, targeting, positioning, brand portfolio strategies.
  • Manage established and emerging market strategies.
  • Experience essential marketing tools and conduct market and competitive analysis.
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BOSS screen (1)-min-1

Circular economy & sustainability with Circular Markstrat to get participants to embrace the circular economy.

 
  • Experienced marketers, MBA and Master students
  • 12 to 20 hours
  •  B2C durable goods (electronics)

Learning outcomes

  • Design eco-friendly products & business processes
  • Discover how sustainabillity & profitability can be synergistic
  • Adopt digital transformation for environmental good

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BOSS screen-min

Innovation concepts with Blue Ocean Strategy to create trends, eliminate competitors and own your market.

 
  • Experienced executives in strategy and innovation, MBA and Master students
  • 6-12 hours of decision-making
  • Video game console industry, retail industry

Learning outcomes

  • Adopt an innovation mindset & creative perspective
  • Build know-how on creating new market demand
  • Comprehend Blue Ocean theory from conception to delivery in all business aspects

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3

Achieve revenue management excellence in sales.

 
  • Sales professionals & undergraduate, graduate & executive students in sales & marketing
  • 2-3 hours of decision-making
  • Consumer goods industry
 Learning outcomes
  • Adopt a value creation mindset for sustainable growth
  • Become a savvy negotiator
  • Embed customer-centricity in the sales process
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1

Step into a Brand Manager’s role.

 
  • Core Marketing Courses, Academic & Executive levels
  • 3 hours
  • B2C Durable Goods (electronics)
Learning outcomes
  • Develop acumen for successful brand management
  • Learn targeting and positioning concepts through product, pricing and communication decisions.
  • Develop a customer-centric mindset

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2

Become savvy digital transformers.

 
  • Core Marketing, Media Courses, Academic & Executive levels
  • 3 hours
  • Energy Drink Industry

Learning outcomes

  • Learn media planning, execution tactics, specific language
  • Know how to blend digital and traditional media to execute a media strategy
  • Navigate key digital media challenges.

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4

Master the 4Ps and effectively apply the marketing mix.

  • Core Marketing Courses, Academic & Executive levels
  • 3 hours
  • B2C Durable Goods (electronics)

Learning outcomes

  • Achieve brand performance through coherent and tactical marketing mix decisions
  • Learn key marketing mix levers.
  • Understanding of the 4Ps of the marketing mix
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CircularPRO

Master circular economy concepts for marketing.

  • Core Marketing Courses, Academic & Executive levels
  • 3 hours
  • B2C Durable Goods (electronics)

Learning outcomes

  • Design eco-friendly products & business processes
  • Discover how sustainabillity & profitability can be synergistic
  • Adopt digital transformation for environmental good

learn more

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