Do you find that it can be a challenge to keep up with the ever-evolving domain of digital marketing? As you may know, even today’s marketers admit to a shortcoming in their digital capabilities due to how quickly the discipline changes.
How can you, as an instructor, ensure that you are up to date with the latest knowledge in digital marketing to effectively teach your students? Sharpen your digital marketing teaching skills and make a lasting impact with your students by attending our exclusive free webinar series on teaching digital concepts with simulations.
Sandrine Macé, digital marketing expert and professor at ESCP Europe, will guide you through the essentials of teaching marketing in the digital age & how Digital MediaPRO brings concepts to life by bridging theory with practice.
YOU WILL DISCOVER:
- The ins-and-outs of an effective digital marketing simulation: Digital MediaPRO
- A framework for a successful agenda bridging theory with practice through simulation-based learning
- The participant’s learning journey through the simulation
- In-depth pedagogical content on digital marketing concepts such as the purchase funnel, social listening, media planning…
PRESENTED BY:
Sandrine Macé
Sandrine Macé is a seasoned marketing professor at ESCP Europe and author of various marketing publications. As a member of the Markstrat Advisory Board, Sandrine is a long-time simulation user and expert in implementing simulations in the classroom.
She holds a Doctorate in Marketing and is a graduate of ENSAE (School specializing in Statistics) and ESSEC. She is the Scientific Director of the IoT (Internet of Things) Chair, sponsored by Schneider Electric, Société Générale Insurance and Valeo. She is also in charge of the Digital Marketing seminars for Executives.