BrandPRO Quiz: Are you a branding & positioning expert?

How well do you know Branding & Positioning?

Test your skills by taking this quiz below.

What are the three key pillars of brand marketing strategy?

R&D, segmentation, positioning

Segmentation, targeting, positioning

Segmentation, positioning, distribution

A segmentation strategy is effective provided that:

Segments are stable in time

Segments are substantial, i.e. large and profitable enough to serve

To be useful, market segmentation should be:

Original, profitable, accessible, global and growing

Based on psychographic variables

Measurable, substantial, accessible, differentiable and actionable

SMART objectives are:

Simple, measurable, actionable, realistic, time-bound

Suitable, marketable, artistic, realistic, targetable

Serious, meant-to-be, assiduous, realistic, targetable

Which of the following variables is not a psychographic segmentation variable?

Personality

Attitude towards product

Lifestyle

What should be the end result of a successful positioning strategy?

The creation of a customer-focused value proposition, a cogent reason why the target market should buy the product

The selection of the key market segment(s) which a company should target

The decision to build, hold, harvest or divest a product line or SBU (strategic business unit)

Which of the following positioning strategies is most effective?

Positioning through R&D

Positioning through advertising

The combination of both positioning methods

In which case should a company consider repositioning its offering?

Changing segment needs

Price pressure

New competitors entry

None of the above

All of the above

What are the different stages typically observed among new product adopters?

Innovators – Early adopters – Early majority – Late majority

Product development – Market testing – Commercialization

Awareness – Interest – Evaluation – Trial – Adoption

What does a perceptual map reveal on marketed brands?

How consumers perceive marketed brands

The physical characteristics and price of marketed brands

Both