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It was over 30 years ago that our founder, Jean-Claude Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, began searching for ways to have his students apply the business concepts he was teaching them in realistic contexts. If you help students learn from their mistakes now, they are far less likely to make a mistake when the costs are real.
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Phone: +33 1 53 46 69 00
Email: licensing@stratx.fr
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