Why use business simulations?

The academic and executive world of education is changing. In today’s digital world, professors must provide a more interactive, engaging and effective way of learning to stay ahead of the curve and keep their students attention. And this is why professors from the top universities all over the world swear by our business and marketing simulations.

9 benefits of using business simulations in class

Here are the top nine reasons why professors should use business simulations in class.

1. Enhanced teamwork
During the simulation, students will be required to analyse and debate with their teammates concerning various issues. Together, teams must make decisions to stay ahead of the game.

2. Encourages competitive thinking
Our business simulations clearly reflect the impact that a sudden competitive move or a change in customer needs can have on a company. They also encourage teams to look beyond status quo for insight and ideas.

3. Encourages analytical thinking
All participants leave the experience with a more analytical way of thinking and thus are more prepared for the real world’s challenges.

4. Practised decision-making
Our simulations allow students to learn as if they were positioned in a company, they will have to think on their feet and make quick decisions.

5. On the job experience
Simulations are a learning tool that replicate on-the-job, real-life experiences. Students get to play an actual job role and plan not only for short-term profits, but also for long-term objectives.

6. Increased Retention
By putting key theoretical concepts into practice, participants are better able to retain the learnings than through traditional learning methods

7. Engages students on an emotional level
The fast pace and hands-on experience create an intense energy which makes participants eager to apply their new skills. It is a lot of fun, but also hard work.

8. Better Employability
By preparing participants for the business world, our simulations help boost their chances of getting employed or improve their effectiveness at their current jobs

9. Trusted Globally
As industry pioneers, we have the trust of world-renowned institutions and organizations across the globe who have been using our simulations for over 30 years. But don’t just take our word for it, listen to professors from across the world who have implemented our business simulations in the classroom.

Request a business simulation demo today

We offer a range of business simulations to meet your teaching needs: from intensive marketing strategy to discovering digital media in jut a few hours. Receive a free demo from one of our expert users by filling in our contact form.