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When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor at ESCP Europe, who is also a member of the Markstrat Advisory Board, has been using the game for 20 years with groups of students in France, Lebanon and Russia, between five and ten times a year. She shares […]
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Well known to increase student engagement, business simulations are usually used in marketing courses. But what if there was a way to make the experience even more engaging, memorable, and enjoyable? Adding a wider scope of student competition to the mix can be a great way to improve the student experience. An international student challenge event allows […]
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BrandPRO/MixPRO Webinar: Bring an impactful half-day marketing experience to your class May 17th, 10 -10:30am (CEST) Register June 2nd, 3 – 3:30pm (CEST) Register   Markstrat: Immerse your students in the marketing strategy of a firm for 3 – 5 days. May 17th, 3 – 3:30pm (CEST) Register June 2nd, 10 – 10:30am (CEST) Register
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Background The International Business College Mitrovica noticed a decreased interest for the Euro business diploma. In order to detect the reasons for this downward trend, a survey was conducted among all European Network for Business Studies and Languages (SPACE) members in November-December 2014. At the Committee meeting during the SPACE AGM in Torun, Poland, in April 2015 […]
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StratX Simulations is happy to announce that we are attending several conferences worldwide this year:   ICAM AACSB International Conference & Annual Meeting  April 3 – 5, 2016: Boston, Massachusetts, USA   AFM Congrès Annuel de l’Association Française du Marketing May 18 – 20, 2016: Lyon, France   EMAC European Marketing Academy Annual Conference May 24-27, 2016: Oslo, […]
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Earlier this month, we hosted a BrandPRO, Markstrat and BOSS Certification training course. Participants from around the world came to our Paris office to get trained in these simulations.     BRANDPRO Certified David Gray, Macquarie University, Australia Varsha Khandker, TAPMI, India Mayank Soni, TAPMI, India Jayanthi Thanigan, TAPMI, India MARKSTRAT Certified David Gray, Macquarie University, […]
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Our Professors are our greatest advocates. Two of our Markstrat professors recount their experience using the simulation in the classroom.   Dr. Nirmal Gupta, Marketing Educator, Indian School of Business (India),Markstrat user            What made you choose a simulation for your program? I have been using the Markstrat simulation for last 25 years now. […]
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Students in North, Central and South America, it’s time to test your Marketing Mix skills in the first annual MixPRO Student Challenge!         CHALLENGE PRIZES: 1st prize: a personal laptop (value up to $1700) 2nd prize: $250 gift card (Visa or American Express depending on the country) 3rd prize: $100 gift card […]
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We hosted several trainees at our Paris office this week to get certified in BrandPRO, MarkStrat and BOSS simulations. The trainees came from all across the globe to get trained in these simulations so that they could improve their education programs or for personal learning development. Check out their training in action below:
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MBA students from the Nanyang Technical University in Singapore recently completed a MarkStrat simulation course. Their experience was so impactful that they created a dramatic movie trailer depicting the trials and tribulations throughout the course. Watch below as these talented students navigate through the challenges of keeping their firm afloat in the ferocious MarkStrat world. […]