Markstrat Quiz: Are you are Marketing Strategy Expert?

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How well do you know Marketing Strategy? 

Test your Strategic Marketing skills by taking this quiz below:

To be useful, market segments should be:
Smart objectives are:
Which of the following is not a psychographic segmentation variable:
What are the three key pillars of marketing strategy?
What should be the end result of a successful positioning strategy?
What is the ideal life-cycle of a SBU (Strategic Business Unit) based on the BCG model?
SWOT analysis is a diagnostic tool often used by marketing teams, which has proven very useful for making strategic decisions. What elements are this tool based on?
What are the two key pillars of competitive advantage?
What are the different stages typically observed among adopters of a new product?
Based on BCG Matrix principles, which of the following strategies makes the most sense: