About Us

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markstrat marketing simulation founder

It was over 30 years ago that our founder, Jean-Claude Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, began searching for ways to have his students apply the business concepts he was teaching them in realistic contexts.

If you help students learn from their mistakes now, they are far less likely to make a mistake when the costs are real.

Driven by this vision, Jean-Claude went on creating the Markstrat simulation, which is at this very time used by more than 500 academic institutions, including 8 of the top 10 international business schools, and 25 of the top 30 in the USA. He also became a passionate advocate of action-based learning, fiercely believing that both students and professionals will profit just as much from living such interactive and intuitive experiences as part of their skills development.


The Global Team


Jean-Claude Larréché, Founder & Chairman


Stephanie Zanon, Managing Director – Licensing Global


The Boston Licensing team

Paul Ritmo, Licensing Director Americas

Region: East Coast & Midwest USA


Jesica Zelek, Senior Account Manager (South America)  

Region: Latin America & Southeast USA




The Paris Licensing Team

Patricia Huber, Senior Account Manager

Region: France, Southern Europe & Africa


Neda Brigui, Senior Account Manager

Region: Northern Europe & Central Asia


Elisa Möller-Pouyadou, Account Manager
Region: Central & Eastern Europe, Middle East, East & SE Asia, Oceania


April Giarla, Digital Marketing Project Manager



The R&D and Support Team

Ali Oulhaci, Simulation Designer


Aurélien Dauvergne, R&D Project Manager