The Blue Ocean Strategy has transformed how businesses innovate by providing a practical and effective methodology to create new, uncontested market space.
Business students and professionals alike can benefit from learning Blue Ocean Strategy principles, but the challenge is putting these concepts into practice in a risk-free environment.
Dr. Alan Lish, an experienced educator and entrepreneur, has been teaching Blue Ocean Strategy with the BOS simulation for over 13 years at the University of Houston’s #1 ranked undergraduate entrepreneurship program.
In this webinar, Dr. Lish shares why the BOS simulation is the perfect tool to help learners implement Blue Ocean theory and understand how it can be applied in a real business context.
He also goes over the ins and outs of teaching Blue Ocean Strategy and gives practical tips on how to teach innovation effectively in the classroom.