How to build engaging intro marketing courses

Teaching introductory marketing courses has its challenges: you are often confronted with young, inexperienced students from various majors.

How can you bring core marketing concepts together in an engaging way to make learning outcomes stick and prepare your students for their future job roles?

Learn how to create an impactful intro marketing curriculum

In this webinar, senior lecturers Allison Murn and Cory Nelson from the University of Minnesota’s Carlson School of Management share how our MixPRO marketing simulation has contributed to the success of their school's highly reputed Immersion Core program by employing learning by doing. 

They also provide tips and best practices on how to design lessons that will ensure students are equipped to enter the workforce.














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