Insights

Why I use BrandPRO and BOSS in my Marketing classes

Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar...

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BOSS.3 Retail is now available!

Discover an entirely new industry scenario within our Blue Ocean Strategy Simulation. Inspired by the successful Tiger Store bran...

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Exploring Business Simulations – A Guide For the Class...

Case studies have traditionally taken a key role as a learning tool in many business and marketing courses. But studies have shown...

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Markstrat: A Unique Business Simulation & A Key Element...

How do simulation games fit into a course curriculum? These interactive sequences develop new skills for students, who learn from ...

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The We Love StratX Simulations Video Contest is Back!

For Fall 2016, we are relaunching our We Love StratX Simulations video contest in order to give the opportunity to students to s...

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Targeting and Positioning is Easy with BrandPRO

Want to give your students an edge with branding strategy? Learn more about BrandPRO, our targeting and positioning 3-hour simulat...

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What I learned from Markstrat: A student shares his experien...

As a Master’s student at ESCP Europe, Zakaria Maloumi had the opportunity to play Markstrat during his strategic marketing class...

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Experiential Learning: A User’s Guide

Understand how experiential learning works and its impact in the classroom. From our corporate learning development entity, StratX...

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How to add your StratX Simulations certification on Linked I...

After completing our simulation certification training sessions, many of our certified instructors have asked us how to add their ...

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