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Discover our new Retail scenario in our Blue Ocean Strategy Simulation

Discover an entirely new industry scenario within our Blue Ocean Strategy Simulation.

Inspired by the successful Tiger Store brand, BOSS Retail allows participants to run a fictitious fixed price point variety store brand in a competitive market. They must use BOS theory, tools and frameworks to break away from the competition and create a Blue Ocean of market space.

BOSS includes a maximum of 4 decision rounds, each bringing new challenges to students.


 Why should you use BOSS Retail in the classroom?

BOSS.3 Retail is now available!

Contact us today for a BOSS Retail demo.

Click here to learn more about the Blue Ocean Strategy Simulation.