Strategic Marketing in Action

Strategic marketing in action with

During the Strategic Marketing in Action module, participants will practice their strategic marketing skills in Markstrat, an engaging business simulation that provides a unique and stimulating environment to allow deeper comprehension of core concepts. The feedback and review process during the exercises and the simulation rounds achieve long-lasting participant engagement.

The 3-day version focuses on the simulation challenge. It is ideal as a Capstone event to integrate the knowledge gained throughout the curriculum and past participant experience.

In the 4-day version, participants will explore core strategic and operational marketing concepts to ensure that a universal level of knowledge and understanding is attained. It is ideal as the marketing module of Master, MBA or executive programs.

Both modules will provide participants with a fun, highly challenging and rewarding experience.

3 OR 4 DAYS
24 to 30 HOURS
LECTURES, SIMULATION, EXERCISES, FEEDBACK
6 OR 7 MARKSTRAT DECISION ROUNDS
EXPERIENCED LECTURER
RENOWNED BUSINESS SIMULATION
TEAM BUILDING
HIGHLY INTENSIVE COMPETITION
FUN
HASSLE-FREE – ALL INCLUDED
CUSTOMIZABLE TO YOUR NEEDS

Strategic marketing in action with MarkStrat: 3-Day Agenda
Strategic marketing in action with MarkStrat: 4-Day Agenda
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