Designed to introduce brand strategy concepts, BrandPRO is a serious business game that will energize your core marketing courses and executive programs.
BrandPRO will generate excitement among your participants, who are in charge of marketing two brands in the BrandPRO world. Their objective is to maximize the value of their company represented by its Share Price Index (SPI).
Over the course of 5 simulated years, they will have to make:
- Targeting decisions: Decide which customer segments to target and allocate resources accordingly.
- Product decisions: Influence brand positioning through research & development
- Pricing decisions: Influence brand positioning through pricing
- Positioning decisions: Influence brand positioning through communication (and perceptual objectives).
The competition will be fierce and teams will have to monitor competitive actions and anticipate their next moves.
Exploiting market research studies effectively will be key to be successful.
A great way to experience the power of targeting and positioning!