Digital Transformation in the Classroom: An Approach to Applying Marketing Concepts in the Digital Age

Prepare the next generation of marketers for digital transformation

It’s certainly not easy to keep up with the latest advancements in technology. But marketers, and educators alike, must stay ahead of the game in order to offer more value than ever before both on the market and within the classroom.

Digital Transformation in the Classroom maps out an effective approach to equipping students with the skills they need to thrive in the marketing world of today and tomorrow.

The guide will provide you with:

• 3 essential steps to deploying digital marketing concepts
• Handy tips for preparing for your course
• A digital transformation challenge for the classroom
• Key vocabulary you need to know