Insights : Marketing

Markstrat 7 Simplifies Marketing Strategy at EDC Business Sc...

Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for...

Read more
Markstrat featured in new Marketing Strategy Textbook

Professor Robert W. Palmatier  from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, pro...

Read more
MixPRO y BrandPRO disponibles en español

Nos complace anunciar que nuestras mini simulaciones de 3 horas, MixPRO y BrandPRO están disponibles en español. Estas mini simu...

Read more
Markstrat is the central piece of my marketing strategy clas...

Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in Singapore has been effectively using ...

Read more
Why I use BrandPRO and BOSS in my Marketing classes

Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar...

Read more
Targeting and Positioning is Easy with BrandPRO

Want to give your students an edge with branding strategy? Learn more about BrandPRO, our targeting and positioning 3-hour simulat...

Read more
What I learned from Markstrat: A student shares his experien...

As a Master’s student at ESCP Europe, Zakaria Maloumi had the opportunity to play Markstrat during his strategic marketing class...

Read more
Impact in the Classroom with Markstrat: A Professor’s ...

When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor at ESCP Europe, who is also a...

Read more
Case Study: Markstrat Pilot Simulation

Background The International Business College Mitrovica noticed a decreased interest for the Euro business diploma. In order to ...

Read more