Insights : Insights

How can professors prepare marketing students for the digita...

What top skills do your students need for the workplace in the age of artificial intelligence and automation?

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Teach students how to unlock marketing opportunities with di...

We share 5 marketing opportunities that students should learn how to unlock in the age of digital transformation.

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Common mistakes students make in digital media

We’ve identified the common errors students make when making decisions within the digital media purchasing funnel to help profes...

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Markstrat 7 Simplifies Marketing Strategy at EDC Business Sc...

Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for...

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How Business Simulations Shape Complex Mental Models in Stud...

Findings from professors at Penn State University and the University of Massachusetts conclude that business simulations develop c...

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An In-Depth Look at Getting Trained & Certified in Simu...

Many of our simulation users take advantage of our onsite and online training sessions to better understand how to implement them ...

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4 Disruptive Learning Technologies: Changing Teaching Method...

Digital technologies have seeped into our everyday lives and have transformed the way we live. It’s no suprise that the same...

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Digital MediaPRO: A firsthand account

Lecturer of Marketing at the University of Münster in Germany, Sonja Gensler has introduced DIGITAL MediaPRO this year with her ...

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