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Insights : Marketing

Guiding learners through the simulation hurdles

Six pieces of advice that educators should give to their learners.

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How can professors prepare marketing students for the digita...

What top skills do your students need for the workplace in the age of artificial intelligence and automation?

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Markstrat 7 Simplifies Marketing Strategy at EDC Business Sc...

Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for...

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Markstrat featured in new Marketing Strategy Textbook

Professor Robert W. Palmatier  from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, pro...

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Markstrat is the central piece of my marketing strategy clas...

Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in Singapore has been effectively using ...

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Why I use BrandPRO and BOSS in my Marketing classes

Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar...

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What I learned from Markstrat: A student shares his experien...

As a Master’s student at ESCP Europe, Zakaria Maloumi had the opportunity to play Markstrat during his strategic marketing class...

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