Insights : Insights and advice for your teaching programs

Common mistakes students make in digital media

We’ve identified the common errors students make when making decisions within the digital media purchasing funnel to help profes...

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EMAC 2018: Professors’ classroom stories from across the g...

At EMAC 2018 we took the opportunity to speak to and collect #ClassroomStories from professors to share their success stories with...

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Markstrat 7 Simplifies Marketing Strategy at EDC Business Sc...

Professor Laura Haddad teaches Marketing at EDHC and EDC Business school in Paris, and has been using Markstrat in her courses for...

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How Business Simulations Shape Complex Mental Models in Stud...

Findings from professors at Penn State University and the University of Massachusetts conclude that business simulations develop c...

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Sharing Best Practices with Simulation Users at the American...

Professors often find it a challenge to teach the “The Big Picture” in the classroom. Using a simulation teaches stude...

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4 Disruptive Learning Technologies: Changing Teaching Method...

Digital technologies have seeped into our everyday lives and have transformed the way we live. It’s no suprise that the same...

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Digital MediaPRO: A firsthand account

Lecturer of Marketing at the University of Münster in Germany, Sonja Gensler has introduced DIGITAL MediaPRO this year with her ...

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Markstrat featured in new Marketing Strategy Textbook

Professor Robert W. Palmatier  from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, pro...

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Keys to Teaching Digital Transformation in Media

Media strategy and planning has made some significant changes over the past 10 years, and it is still evolving with the rise of s...

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