Insights : Innovation

Why I use BrandPRO and BOSS in my Marketing classes

Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar...

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BOSS.3 Retail is now available!

Discover an entirely new industry scenario within our Blue Ocean Strategy Simulation. Inspired by the successful Tiger Store bran...

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DISCOVER THE NEW VERSION OF BOSS

The StratX Simulations Team is delighted to announce the launch of a new version of the Blue Ocean Strategy Simulation, BOSS.3 B2...

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