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Students usually have to wait until their first job to get hands-on training, which is a costly way to practice and learn.

StratX Simulations brings the business world straight to your participants and provide them with the most realistic proving ground ever designed. Our simulations mirror the competitive landscape to the last detail, from actual market conditions to changing market forces. Students make decisions and see their results and consequences at once. Nothing else translates ideas into results as quickly or accurately.

Undergraduates, Masters and MBA participants, there is a marketing or business simulation for you.



Have a chance to learn from successes and failures in a risk-free environment.

The corporate world doesn’t forgive mistakes while professionals learn the most when they are given a chance to practice skills. That is exactly why every aspect of StratX simulations is tailored to the challenges professionals face every day. The only difference is that no budgets or careers are on the line.

Our simulations can be adjusted to your needs and we offer a variety of course design options. They require a strong emphasis on teamwork, which helps participants learn from each other, and create far more motivation.


Discover our simulations that may be licensed for executive MBA, open-enrollment or company programs.

We also invite you to discover how StratX develops customized workshops for Fortune 500 companies to empower their leaders to drive growth.



Develop a competitive spirit and class stimulation!

StratX’ simulations not only have great pedagogical value, but they also create a fantastic competitive spirit and class stimulation. Whether used as a business game for an inter business schools competition or as a social responsibility challenge, they prove to bring memorable business experiences.


Social responsibility challenges

Organizations recognize the crucial role they can play in education to ensure that young professionals now part of the work force enter their companies with a good understanding of market realities.

StratX Simulations gives organizations the chance to share their experience with the academic world. To do so, we design industry specific simulations and organize competitions.


The Beertual Challenge

beertualStratX has designed and executed the Beertual Challenge for the past six years as part of a social responsibility initiative with Grupo Modelo. This challenge was initially launched in Mexico, but is currently being used by Undergraduates and MBA University students in Mexico, Spain and Argentina.

For those who win the challenge: Undergraduates are afforded a MBA degree, while MBA students are offered tours and face to face meetings with the premier organizations throughout the world.

Over 50000 students from 3 different countries have signed up to partake in the Challenge between 2007 and 2012.


Please visit the official Beertual Challenge website for more information.

Watch participants testimonials!


The L’Oréal EStrat Challenge

L'Oréal EStrat business gameStratX has designed and delivered its L’Oréal EStrat Business Game for nine consecutive years. This game was part of a challenge launched by L’Oréal at the worldwide student community to identify and recruit new talents, regardless of the country origin and academic institution rank.



The L’Oréal EStrat Challenge has gathered more than 260 000 students from 2200 business schools in 128 countries between 2000 and 2009!

A huge success recognized by the press and the world renowned EFMD and AASCB organizations.

Watch the EStrat Video!


Cross University Competitions

StratX Simulations offers you the possibility to run cross university competitions in order to bridge the link between partner universities or university campuses.

Using a simulation across campuses will allow students to share a pedagogical while competitive exercise. In doing so, they will also get a sense of belonging to a wider frame than their university itself.


Sorbonne Nouvelle (France) vs University of Bielefeld (Germany)

The prestigious Sorbonne Nouvelle University (France) and the University of Bielefeld (Germany) have been organizing for 4 consecutive years a cross university challenge using Markstrat to reinforce common pedagogical values.


ADEN Business Schools cross-campus competition

Over the past 2 years, ADEN business school has gathered 120 students (each year) from their South American campuses to compete on Markstrat.

Campuses involved: Argentina, Panamá, Costa Rica, Colombia, Guatemala, Ecuador, El Salvador, Honduras, República Dominicana, Bolivia.


The Markstrat Dukenet Challenge

DUKENET is an international union of universities in the field of commerce and business, gathering private and public institutions from France (IUT Quimper, IMUS Annecy), Spain (Leon University, CEU Valencia), Netherlands (S’Hertogenbosch), Scotland (UWS), Denmark (Slagelse), Finland (Seinajoki), Germany (Kassel University), Italy (Trento University), Poland (Katowice), Romania (Bucharest University), Hungary (Budapest Business school), Russia (Ekaterinburg).

Since 2000, Dukenet organizes a yearly competition around Markstrat, challenging Master level students to develop successful Marketing strategies in a cross-cultural environment. Over 500 students have already gone through this initiative.