From introductory to high level marketing, strategy and innovation, StratX Simulations has the solution you need

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FocusAudienceKey Learning PointsTeam WorkIndustry
Strategic
Marketing
Experienced marketers,
MBA and Master students
• Learn fundamental strategic marketing concepts: segmentation, targeting, positioning, brand portfolio strategies.
• Manage established and emerging market strategies.
• Experience essential marketing tools, market and competitive analysis.
12 to 20 hoursB2C Durable Goods (electronics), B2C Consumer Goods (cosmetics), B2B (mechatronics)
Introduction
to brand strategy
Core marketing courses
Academic & Executive levels
• Learn Targeting and Positioning concepts through product, pricing and communication decisions
3 hoursB2C Durable Goods (electronics)
Marketing
Mix
Core Marketing Courses,
Academic & Executive levels
• Learn key Marketing Mix levers
• Achieve Brand Performance through coherent and tactical Mix Marketing decisions
3 hoursB2C Durable Goods (electronics)
Strategy
&
Innovation
Experienced executives in strategy and innovation, MBA and Master students• Move from a Red Ocean to a Blue Ocean Strategy
• Experience BOS concepts and tools: Value Innovation; 6-Path Analysis; Strategy Canvas; Four-Action Framework
4 to 8 hoursVideo Game Console Industry, (NEW!) Retail Industry
Digital Transformation in MediaCore Marketing, Media & Communication Courses,
Academic & Executive levels
•Learn media planning and execution tactics in the digital age.
• Experience key media and digital challenges and learn the specific language.
3 hoursEnergy Drink Industry.