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How do simulation games fit into a course curriculum? These interactive sequences develop new skills for students, who learn from doing, and are therefore good additions to traditional case studies, explains Jean-Claude Larréché, Alfred H. Heineken Chaired Professor of marketing at INSEAD and creator of Markstrat, a simulation game centered around strategic marketing.   Learning […]
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For Fall 2016, we are relaunching our We Love StratX Simulations video contest in order to give the opportunity to students to share their simulation experience and win great prizes. This time around we are asking students to create a video about their learning experience using Markstrat, BOSS, BrandPRO or MixPRO. The video format is entirely up […]
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  Want to give your students an edge with branding strategy? Learn more about BrandPRO, our targeting and positioning 3-hour simulation.
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As a Master’s student at ESCP Europe, Zakaria Maloumi had the opportunity to play Markstrat during his strategic marketing class. The 25-year-old found it to be an enriching experience. The concept. To learn by doing, and not only from theories: this is what Zakaria liked. “I find this method teaches a lot”, he says. He […]
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Understand how experiential learning works and its impact in the classroom. From our corporate learning development entity, StratX Corporate, we would like to share some key elements from their Experiential Learning User’s Guide that pertain to academic learning and results.     What is experiential learning?   Experiential Learning, simply put, is learning by doing. […]
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After completing our simulation certification training sessions, many of our certified instructors have asked us how to add their certification in Markstrat, BOSS, MixPRO or BrandPRO simulations on their Linked In profiles. Below you will find instructions on how to include our certifications on your Linked In profile.       First, click on “Add […]
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We are delighted to announce the winners of the WeLoveStratX Simulations Contest. Congratulations to Eduardo Campillos from University of Ghent, Darius Grigorie from University of Bucharest and Erika Uchinaite from Rutgers University! Thank you to all participants! We appreciate hearing about your experience using our simulations. Check out their testimonial videos below:   Eduardo Campillos Darius […]
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When it comes to Markstrat, Sandrine Macé knows all of its inner workings. This marketing professor at ESCP Europe, who is also a member of the Markstrat Advisory Board, has been using the game for 20 years with groups of students in France, Lebanon and Russia, between five and ten times a year. She shares […]
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Well known to increase student engagement, business simulations are usually used in marketing courses. But what if there was a way to make the experience even more engaging, memorable, and enjoyable? Adding a wider scope of student competition to the mix can be a great way to improve the student experience. An international student challenge event allows […]
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BrandPRO/MixPRO Webinar: Bring an impactful half-day marketing experience to your class May 17th, 10 -10:30am (CEST) Register June 2nd, 3 – 3:30pm (CEST) Register   Markstrat: Immerse your students in the marketing strategy of a firm for 3 – 5 days. May 17th, 3 – 3:30pm (CEST) Register June 2nd, 10 – 10:30am (CEST) Register