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Professor Robert W. Palmatier  from the Foster School of Business at the University of Washington (USA) and Shrihari Sridhar, professor at Mays Business School at Texas A&M University (USA) have recently released a unique classroom textbook on Marketing Strategy that provides a framework for making marketing decisions based on addressing four key underlying marketing principles: All […]
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Join us in Paris for our upcoming onsite certifications. Highly hands-on and practical, our certifications will give you valuable experience that you will put in to practice in your classroom. Why attend?  Master the ins and outs of our simulations and instructor manual Learn potential challenges you might run into and how to face them. Collaborate with […]
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Media strategy and planning has made some significant changes over the past 10 years, and it is still evolving with the rise of social media, and digital in general as a medium. One of the challenges is teaching digital transformation in media effectively and in a way that creates long-lasting impact. What skills should you be teaching your […]
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Nos complace anunciar que nuestras mini simulaciones de 3 horas, MixPRO y BrandPRO están disponibles en español. Estas mini simulaciones de negocios han sido creadas en base a la amplia experiencia de Markstrat; las cuales energizarán sus programas y generarán la acción de aprendizaje y emoción entre sus participantes. ¿Qué es MixPRO? MixPRO otorga a […]
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Throughout the year our team will be present at some of the most renowned business and marketing conferences worldwide. We look forward to this opportunity to meet with business & marketing professors and professionals from across the globe. Feel free to join us at the following conferences:   IAM International Days, Dakar (Senegal), 15-17 February […]
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Business simulations have a primary function: to places learners in various market situations to help them learn essential concepts. Simulations allow participants to study a market and its players, and allow them to take strategic or operational actions, and observe the results. Here are 6 reasons why you should be using business simulations to teach concepts […]
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The Financial Times has recently ranked the world’s best global MBA programs for 2017. StratX Simulations is proud to be a long-time partner with 2017’s #1 Global MBA School INSEAD, as well as 22 other top-30 Global MBA institutions. We are also honored that 25 out of the 30 top European MBA schools in 2016 trust […]
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Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in Singapore has been effectively using this simulation in his classes for twelve years. “Markstrat has been successful in my classes because it is not a side project. It is the central piece of my class, the central platform for […]
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Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar Leonard, who teaches Marketing at Emory University’s Goizueta Business School, is using BrandPRO and BOSS at the end of his classes to give the students a real taste of marketing strategies – in addition to readings, cases, and outside […]
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Discover an entirely new industry scenario within our Blue Ocean Strategy Simulation. Inspired by the successful Tiger Store brand, BOSS Retail allows participants to run a fictitious fixed price point variety store brand in a competitive market. They must use BOS theory, tools and frameworks to break away from the competition and create a Blue Ocean of market […]