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Lewis Lim is big fan of Markstrat. This professor of marketing at Nanyang Business School in Singapore has been effectively using this simulation in his classes for twelve years. “Markstrat has been successful in my classes because it is not a side project. It is the central piece of my class, the central platform for […]
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Segmentation, targeting, positioning: how do you get beyond theory, and help students really experience marketing? Professor Edgar Leonard, who teaches Marketing at Emory University’s Goizueta Business School, is using BrandPRO and BOSS at the end of his classes to give the students a real taste of marketing strategies – in addition to readings, cases, and outside […]
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Discover an entirely new industry scenario within our Blue Ocean Strategy Simulation. Inspired by the successful Tiger Store brand, BOSS Retail allows participants to run a fictitious fixed price point variety store brand in a competitive market. They must use BOS theory, tools and frameworks to break away from the competition and create a Blue Ocean of market […]
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Case studies have traditionally taken a key role as a learning tool in many business and marketing courses. But studies have shown that real-life experience more effectively teaches concepts than any other method. This is a very common challenge that educators face: how do you give your students real-life experience in the classroom? Business simulations […]
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How do simulation games fit into a course curriculum? These interactive sequences develop new skills for students, who learn from doing, and are therefore good additions to traditional case studies, explains Jean-Claude Larréché, Alfred H. Heineken Chaired Professor of marketing at INSEAD and creator of Markstrat, a simulation game centered around strategic marketing.   Learning […]
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For Fall 2016, we are relaunching our We Love StratX Simulations video contest in order to give the opportunity to students to share their simulation experience and win great prizes. This time around we are asking students to create a video about their learning experience using Markstrat, BOSS, BrandPRO or MixPRO. The video format is entirely up […]
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  Want to give your students an edge with branding strategy? Learn more about BrandPRO, our targeting and positioning 3-hour simulation.
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As a Master’s student at ESCP Europe, Zakaria Maloumi had the opportunity to play Markstrat during his strategic marketing class. The 25-year-old found it to be an enriching experience. The concept. To learn by doing, and not only from theories: this is what Zakaria liked. “I find this method teaches a lot”, he says. He […]
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Understand how experiential learning works and its impact in the classroom. From our corporate learning development entity, StratX Corporate, we would like to share some key elements from their Experiential Learning User’s Guide that pertain to academic learning and results.     What is experiential learning?   Experiential Learning, simply put, is learning by doing. […]
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After completing our simulation certification training sessions, many of our certified instructors have asked us how to add their certification in Markstrat, BOSS, MixPRO or BrandPRO simulations on their Linked In profiles. Below you will find instructions on how to include our certifications on your Linked In profile.       First, click on “Add […]