Strategic Marketing in Action

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STRATEGIC MARKETING IN ACTION WITH 

 

During the Strategic Marketing in Action module, participants will practice their strategic marketing skills in Markstrat, an engaging business simulation that provides a unique and stimulating environment to allow deeper comprehension of core concepts. The feedback and review process during the exercises and the simulation rounds achieve long-lasting participant engagement.

The 3-day version focuses on the simulation challenge. It is ideal as a Capstone event to integrate the knowledge gained throughout the curriculum and past participant experience.

In the 4-day version, participants will explore core strategic and operational marketing concepts to ensure that a universal level of knowledge and understanding is attained. It is ideal as the marketing module of Master, MBA or executive programs.

Both modules will provide participants with a fun, highly challenging and rewarding experience.

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3 OR 4 DAYS

24 to 30 HOURS

LECTURES, SIMULATION, EXERCISES, FEEDBACK

6 OR 7 MARKSTRAT DECISION ROUNDS

EXPERIENCED LECTURER

RENOWNED BUSINESS SIMULATION

TEAM BUILDING

HIGHLY INTENSIVE COMPETITION

FUN

HASSLE-FREE – ALL INCLUDED

CUSTOMIZABLE TO YOUR NEEDS

 


STRATEGIC MARKETING IN ACTION WITH MARKSTRAT: 3-DAY AGENDA

MARKSTRAT-3-DAY-AGENDA


STRATEGIC MARKETING IN ACTION WITH MARKSTRAT: 4-DAY AGENDA

MARKSTRAT-3-DAY-AGENDA